Why The LGs Are Obsessed With This New Foundation

The Brand Ethos

When it comes to finding your perfect foundation, Fenty Beauty has been setting the bar since 2017. Outside of complexion products, its entire line-up is full of hero products that have become instant classics. From its commitment to inclusivity through expansive shade ranges through to its innovative products that blend glamour with individuality, there are so many reasons it’s a brand that’s always in our make-up bags. 

The New Launch

Rihanna never misses and the new Pro Filt’r Fluid Flex Foundation is proof. Made to move with you, it stays put throughout the day with a natural matte finish that’s flattering and breathable. With 50 shades available to choose from, everyone can find a match for their undertone. Plus, it’s available at Boots – making it even more accessible.

The Innovative Technology

This new foundation is a game-changer. The colour-true formula guarantees zero oxidisation, while the silky, lightweight formula won’t turn cakey throughout the day. That’s because the foundation uses Fluid Flex technology to stretch, bend and move with your skin without creasing, cracking, or settling into fine lines. 

The LGs Perfect Matches

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