The New TikTok Beauty Finds Worth The Hype

TikTok is a great way to discover new brands and trends but the size of the platform means it can sometimes be tricky to sort the good from the just okay. That’s why we put some of the most hyped products to the test – here’s what stood out to us…
By Sapna Rao

All products on this page have been selected by our editorial team, however we may make commission on some products.

Velvet Powder Puff, £15 | Trigwell Cosmetics

If you’re after that blurred and flawless effect, this tool promises to set make-up and keep it looking fresh all day. Simply dip the puff into a translucent powder of your choice, then dab the excess onto the back of your hand to avoid going in too hard. Next, gently pat the puff onto your skin and watch as it removes shine, creases and texture. With different sizes to choose from, you can also pop them in the wash or spritz them with a make-up cleaner to keep things hygienic. Given the affordable price tag, it's no wonder these have become such a fast favourite.

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Invisimatte Instant Setting & Blotting Powder, £25 | Fenty Beauty

Available in a universal shade that suits all skin tones, this instant mattifier is a finishing powder that blurs, smooths and reduces the appearance of pores. Aptly named, think of it as a blotting powder and use it when you need to minimise excess shine. Sitting comfortably on the skin, it never gives off a white cast, flashback or turns cakey throughout the day – plus, it absorbs excess oil to reveal a smoother, fresher complexion.

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Marshmallow Sponge Shape 2, £9.50 | Coco Cosmetics By Chloe

TikTok users have suggested this rivals Beautyblender’s cult sponge. Why? The texture and size make application a breeze and, thanks to its cloud-like design, it makes blending out make-up simple  and results are flawless. We recommend using it for liquid and cream blushers or to blend out bronzer for a diffused, sun-kissed glow.

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Soft Pinch Tinted Lip Oil, £20 | Rare Beauty

Rare Beauty fans are thrilled with this new lip oil. Formulated with a gel-like consistency, it feels ultra nourishing on the lips and, as it blends out, you’ll feel the texture melt down while the colour remains pigmented and strong. Full of bold pigments and more subtle-looking everyday shades, make this range your go-to if you want something comfortable to wear, with a nice dose of colour.

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Blursh Liquid Blusher, £14 | Made By Mitchell

Made By Mitchell has quickly become a brand to know on TikTok – and the blushers are particularly popular. With a silky consistency that blends into a dewy, vibrant shade on the skin, TikTok users have raved about how blendable, creamy and pigmented they are. Plus, with over ten shades to choose from  – all of which can be mixed, matched and layered on top of each other – the colour combinations are endless. Try popping a little on your lids too, for an easy, romantic eye look.

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Avocado Poreless Primer, £10 | Beauty Crop

To perfect your base and ensure everything that goes on top looks its best, give this smoothing primer a go. Nourishing and silky, the formula includes avocado – which contains vitamin E, and fatty acids to keep the skin juicy and hydrated. Plus, it minimises the appearance of pores for a blurred, flawless finish.

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Soft Focus Concealer, £16 | HNB Cosmetics

Striking the perfect balance between seriously high coverage and a weightless feel, this concealer has quickly become one of the most sought-after products on TikTok. With a soft-focus effect, it has a creamy, blendable formula which hides imperfections with ease. Plus, you can mix the different shades to find the right match for your skin tone.

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