I founded my bridal house in 2010 after graduating from Shenkar, a leading fashion design school in Israel. I had also spent time working for Dior in Paris, alongside fashion designer John Galliano. Since launching I’m thrilled to have won some prestigious awards, and I have been showing my collections at New York Bridal Fashion Week since 2014. I’m delighted my dresses are now sold in selected boutiques worldwide.
My inspiration comes mainly from working directly with brides, freestyle draping and testing different fabrics and materials. Brides are all so individual – some days I am designing a sheath and A-line silhouettes, the next something flowing and light.
My designs are modern and elegant. I love rich, artisanal details, romantic flair and creating timeless designs for modern brides. My wedding dresses combine couture-quality techniques with classic silhouettes and luxurious textures, focusing not only on the bride's look but also on her comfort, and making sure she feels confident and at ease.
I only use the highest quality fabrics including a variety of silks and laces. Silk charmeuse is a favourite, as are ethereal silk tulles, silk mikado, French laces and custom-beaded fabrics.
My couture dresses are handmade to order. They are tailor-made for each bride in rich materials. My second line, Dreams, offers meticulous craftsmanship in more free and easy styles, and this collection reaches a broader audience. I have played with more on-trend silhouettes and I wanted to create an effortless, nonchalant style catering to more adventurous, younger brides.
My new collection White Blossom is very magical and feminine. The dresses are beautiful, with flowing, classic silhouettes and romantic details. The gowns are made of silk organza, mikado silk and beaded tulles, and ornamented with handmade, embroidered three-dimensional flowers. This collection is all about a carefree, effortless look that suits the modern bride with its bohemian style, meticulous attention to detail, and impeccable craftsmanship and design. The collection offers multiple options for a bride who is looking for a modern, timeless and romantic gown.
The collection includes 13 dresses named after inspiring places. They are a love letter to travel, to new discoveries and to beloved destinations we all have – and that we long to visit, especially these days. The collection highlights the use of new materials and handmade fabrics, unique accessories and beautiful details. The fabrics were especially developed for the brand, and sewing is done in the design studio with the utmost care.
The collection focuses on the female body by using lightweight fabrics that capture the ethereal romance of French style. I have used tulles and delicate transparencies, soft layers, handmade fabrics, flowers and beads to enhance the story each dress tells.
One thing we learned from Covid is no matter if it’s a big or small wedding, the bride will never give up on her dream dress! Our bride is stylish and follows trends but also loves that classic, timeless look. She does not compromise on quality and craftsmanship. Her dream wedding is both elegant and whimsical.