Welcome back to the LuxeGen Group Chat. This week, Daisy is joined by Saroop and Lola for a very stacked episode covering everything from niche internet fame to celebrity chaos and Gen Z brand power. First up, we’re talking about a 22-year-old creative who’s been handed the keys to a heritage sportswear brand after posting TikToks from his bedroom. Full creative control. Full commercial control. At 22. Proof that the internet really can change your life. We also deep-dive into the Kim Kardashian x Lewis Hamilton dating rumours. Is it PR, is it romance or are they just elite sneaky links? The group has thoughts. Plus, the inspiring story of Francis Bourgeois, whose lifelong dream of going to space became a reality thanks to social media, and why leaning into your niche might just be your biggest power move. As always, there’s fashion chat (cords are having a moment), what we’re watching, what we’re buying and the unfiltered group chat energy you know and love.