The New Scalp Treatment Proven To Reduce Hair Shedding*
Created in partnership with COLOR WOW
The Color Wow Background
From pioneering the iconic, award-winning Dream Coat Supernatural Spray to creating game-changing treatments and styling products, Color Wow has set the gold standard in haircare for over 10 years. Founder Gail Federici has made waves with innovative formulas that tackle major haircare issues with proven-to-work ingredients that guarantee results.
Benefitting from cutting-edge science, the brand is one you can trust – its numerous industry accolades are testament to its products and their ability to overhaul your hair.
The New Launch
Created by Color Wow’s Chemist and Director of Research and Development, Dr Joe Cincotta, Color Wow’s new Youth Juice takes a focus on the scalp. Why? Because the skin here may lose collagen faster.*
"Our extensive research confirms the direct correlation between diminished scalp collagen and diminished quality of the hair strands being produced in the hair follicles. As scalp collagen degrades (from chronological aging or free radical damage) hair follicles shrink and become rigid, and the strands being produced become finer, brittle, less supple and resilient. Also, the follicles’ grasp on strands is weakened, leading to increased shedding and hair thinning."
STOCKSY/ALBA VITTA
The Formula Explained
Based on Color Wow's findings about how scalp collagen is interlinked with healthy hair, the brand took an advanced approach in developing Youth Juice. In addition to DHT inhibitors like saw palmetto and Procapil™ and vasodilators such as Niacinamide, Arginine and Caffeine, there's also powerful antioxidants such as Pycnogenol™, Amla Extract and a proprietary Hydrolyzed Yeast Protein. All these ingredients are clinically proven to protect collagen from free radical degradation as well as help stimulate collagen renewal.
Vegan and free of oil and alcohol, you’ll find this doesn’t coat your hair in heavyweight silicones (there are none) and never leaves hair looking or feeling greasy at the root. With regular use, in time, you can expect to see hair that’s less frizzy, glossier and a bit weightier.
In terms of how to apply it, the best way is directly to a dry or damp scalp. One to three droppersful is enough, just make sure you massage them in to distribute them over the entirety of your scalp, focusing on the hairline and your natural parting.
The Key Benefits Recapped
Can Reduce Hair Shedding & Thinning*
A study has shown that Youth Juice can reduce shedding by up to 90% in just 28 days, significantly improving hair density and resilience.
Supports Optimal Scalp Conditions
By protecting collagen levels in the scalp, the formula helps maintain a nourished, hydrated environment that fosters better hair growth. It helps ensure hair feels thicker, more flexible, and resistant to breakage.
Scientifically Developed Formula
Featuring a blend of Saw Palemtto, Niacinamide, Arginine, and Caffeine, alongside powerful antioxidants like Pynogenol™ and Amla extract, the formula addresses scalp collagen breakdown from multiple angles. These ingredients work synergistically to inhibit DHT (a hormone linked to hair loss), stimulate circulation and protect the scalp from free radical damage, which can accelerate collagen degradation.
Non-Greasy, No Build-Up
Unlike traditional hair treatments, Youth Juice absorbs easily into the scalp without leaving residue or weighing hair down. Use it daily for the best results.
BUILD YOUR HAIR ROUTINE
Buy Youth Juice now and get a free** Color Wow Shampoo, exclusively for Sheerluxe readers.
CLICK HERE to redeem offer.
*Invivo clinical study of 30 volunteers over 28 days. Recommended usage 90 days. Results may vary.
**Purchase Color Wow Youth Juice Collagen Scalp Treatment and receive a free Travel Size Color Security Shampoo (75ml) when you use this exclusive link, valid until 28th October. Limit one per order. You must click through the secret link in order to shop and claim your gift. Valid exclusively on UK.COLORWOWHAIR.COM. Whilst supplies last.
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