What To Know About Thinning Hair & How To Tackle It

During and post menopause, up to 40% of women experience hair loss. Though alarming, there are several ways you can improve the situation. Color Wow’s chief chemist, Dr Joe Cincotta, explains: “One of the biggest causes of hair loss is your genetics, but also your hormones and unfortunately both are unavoidable. Eating a healthy diet and keeping your scalp clean and healthy can, however, slow the process down. When you start to see hair loss occur, seek advice from a dermatologist or trichologist immediately – don’t want until it’s too late. Be very gentle and kind to your hair and use products that say – and are proven to – increase the anagen (growth phase) of your hair. That includes products like Color Security Shampoo.”

The Color Security Shampoo has been thoughtfully created by a team of experts to ensure hair thinning is minimised and prevented as much as possible. Multi award-winning, the formula is proven to deliver results gently and swiftly. Dr Joe expands: “It’s not what we put in it that boosts its efficacy, it’s what we left out. It contains no sulphates and the formula has been clinically proven to gently cleanse the scalp and leave nothing behind. The testing and thought process behind the formula is the idea that there are bad consequences to build-up on your scalp – too much can relate to hair loss and thinning, which is why we created this innovative product. It’s important you avoid shampoos that claim to thicken, de-frizz and condition, and promise more than a simple cleanse of your hair and scalp. The formulas that promise the earth are likely to leave behind ingredients such as silicones and conditioning agents that build up on your scalp, leading to irritation and hair loss.”

As Dr Joe mentions, the formula has been created without any thickening, anti-frizz or conditioning agents, which you typically find in most shampoos. Leaving these out of the formula guarantees a 100% clean wash that removes every trace of dirt and build-up. This means you never have anything left behind on your hair or scalp post-use that can block your follicles and, in turn, prevent growth.

The more you use it, the more it closes your hair’s cuticles too, sealing in moisture and protein to boost your strands suppleness, flexibility and overall health. Acting like a skin cleanser, but for your hair, it benefits from Japanese amino acids which buff away dirt and simultaneously soften hair – they’re also responsible for the satisfying, creamy lather that builds. Another benefit? The shampoo doesn’t use any essential oils, which can cause your colour to yellow and darken. Instead, it helps to prevent any colour you have from fading for at least 20 washes.