15 Beauty Launches Worth Knowing About – All Under £50

If you like a defined lip but dislike dry, draggy formulas, Lancôme’s Lip Idôle Lip Shaper is worth a look. The creamy matte texture glides on without tugging, making it easy to shape, overline or fill in your lips before lipstick. It’s waterproof, smudge-resistant and designed to last for up to eight hours, while still feeling comfortable rather than tight.

Available at Lancome.co.uk

Glamorama is Bella Freud’s first-ever beauty and lifestyle collection, created in partnership with Boots. The Transference Mood Spray in Neroli & Amber is designed to bring a little more atmosphere to everyday rituals, with a warm, softly uplifting scent that feels both comforting and considered. Keep it close for a quick mood boost whenever the moment calls for one.

Available at Boots.com

A good cleanser should leave skin feeling fresh, never stripped, and Elizabeth Arden’s new Ceramide Skin Renewing Cleanser gets the balance right. The gentle gel-to-foam formula removes make-up, sunscreen and daily impurities in one step, while an amino acid cleanser and moisture-boosting ceramide complex help leave skin feeling soft, smooth and comfortable. Massage it into the skin for 20 seconds, rinse and follow with your usual serum or moisturiser. It’s suitable for all skin types, including sensitive skin.

Available at ElizabethArden.co.uk

Pocket-sized and perfect for on-the-go touch-ups, Charlotte Tilbury’s Mini Unreal Blush Healthy Glow Stick adds a soft wash of warm rose-pink colour in seconds. The balm-like formula glides and blends effortlessly, leaving cheeks looking fresh, smooth and with a soft glow. Build it from a subtle flush to a more noticeable hit of colour or tap a little onto the lips for a coordinated look.

Available at CharlotteTilbury.com

A good bath can make all the difference, and BAINA’s Ebon Veil Bath Salts are designed to turn an everyday soak into more of a ritual. Add them to warm running water and let the soft, woody aroma fill the room while you take time to properly switch off. The Ebon Veil scent feels warm, grounding and gently meditative – ideal for evenings when you need to slow down.

Available at ShopBaina.com

For the first time, Clarins is turning its skincare expertise to haircare – and this multi-use oil is one of our favourites in the line-up. Lightweight but nourishing, it helps add shine, tame frizz and smooth the appearance of split ends without leaving hair feeling greasy. Use a few drops on damp lengths, apply it as an overnight treatment or smooth a little through the ends after styling. The result is softer, glossier-looking hair with a subtle, uplifting scent. 

Available at Clarins.co.uk

If you prefer creamy, clean fragrances with a little warmth, Zara’s Heavenly Blanc is a lovely new option. An almond latte accord gives it a soft, velvety quality, while orange blossom and tuberose add freshness and sandalwood brings depth. Comfortable and quietly elegant, it’s the kind of scent that works beautifully for everyday wear but still feels special enough for evenings. 

Available at Zara.com

One of the newer names to arrive in the UK, Sarah Creal Beauty is already making a case for clever, problem-solving make-up. Its Face Flex Correct Instant Under Eye Brightener is a buildable colour corrector that neutralises discolouration while helping the under-eye area look fresher and more rested. The formula contains hyaluronic acid, caffeine and aloe leaf extract to hydrate, reduce the appearance of puffiness and soothe, while its flexible, crease-resistant finish lasts for over 12 hours. Apply it where you need it, let it set for 30 seconds, then add concealer if required. 

Available at SpaceNK.com

For anyone looking to take a more targeted approach to scalp care, Rhute’s Dermastamp is an interesting addition to your routine. The 0.3mm needles deliver controlled micro-stimulation, helping to support circulation and improve the absorption of topical scalp treatments. Use it twice a week on a clean, dry scalp, applying gentle pressure across areas of thinning before following with your chosen serum. Just be sure to avoid irritated or broken skin and follow the brand’s instructions carefully.

Available at RhuteHair.com

If you like to keep your fragrance close, Floral Street’s new Scentstick is a clever update on the traditional perfume format. This pocket-sized refillable balm glides onto skin without feeling sticky, leaving behind a light, fruity-floral scent of peony, blackcurrant, pink pepper and candy floss. It’s ideal for discreet top-ups throughout the day – simply twist, swipe and go. Use it on its own or layer it with the matching eau de parfum for a more noticeable finish.

Available at FloralStreet.com