The Best New Beauty Buys Under £30
The Best New Beauty Buys Under £30

The Best New Beauty Buys Under £30

From glow-givers to hydrating lip tints and sophisticated autumnal nail shades, here’s our pick of the latest beauty launches that won’t break the bank.

All products on this page have been selected by our editorial team, however we may make commission on some products.

Estée Lauder Turbo Lash Volume & Length Mascara

£30 | Estée Lauder 

For the ultimate feathered and full-volumed lash, make this your go-to. It combats clumps with its clever combination of long and short bristles, depositing just the right amount of product for an impactful finish. Plus, there’s added castor and argan oil to keep lashes supple, strong and free from any brittleness. Use the very tip of the wand to catch those outermost lashes for a wider eye finish.

Available at

Vinoperfect Brightening Eye Cream

£30 | Caudalie

Caudalie fans know all about its bestselling Vinoperfect range and now it’s adding to it with this Dark Circle Brightening Eye Cream. It benefits from the brand’s patented grape extract ingredient, Viniferine, which is proven to strengthen skin and tighten it for a firmer, fresher appearance. There’s also caffeine and anti-reddening niacinamide inside which work together to boost a luminous, brighter appearance. Just a small amount gives the delicate skin in this area a softening refresh, while the cooling applicator is a real bonus, giving the entire area a gentle massage each time you use it.

Available at

Light Reflecting Eye Brightener

£26 | NARS

Merging the benefits of a concealer and colour corrector, these clever eye brighteners from NARS are the ultimate make-up-skincare hybrid. With a subtle, reflective finish, they take down dullness immediately, while the ultra-creamy formula gets bonus points for its skin-like finish. There are plenty of complexion-boosting ingredients inside – think hyaluronic acid and hydrating botanical extracts – and you’ll also find eyeshadow adheres better when you apply a little to your lids.

Available at

Copa Dew Nourishing Oil

£29 | HERLUM 

Created for use on your hair, face, body and anywhere that needs a hit of hydration, this silky oil is quick to absorb and keeps nourishment sealed in for hours. It has a luxurious feel but is never sticky or tacky. Just a small amount helps gives your limbs and skin a nice, healthy glow too. We recommend adding a few drops to your bathtub to enhance your soak – ingredients like white tea, cedarwood and lemon peel help to clear the senses and boost a weary mood.

Available at

Thickening Blow-Dry Cream

£27 | Living Proof

This doesn’t just add volume and bounce to your hair, it strengthens and thickens it too with nourishing ingredients like hyaluronic acid and glycerin. The brand’s clever Time-Released Styling Technology has a thickening molecule inside so, when you apply this, it helps to swell your hair’s cuticle. Using your fingers, rake it through damp hair and blast with your dryer. The product builds body as the hair dries, without any of the thickness, heaviness or crunchiness associated with thickening creams of old. If you’re lucky enough to have natural curls or waves, this will make them look their best.

Available at

Liquid Dewy Rouge

£28 | Decorté

Just the name had us at hello. These liquid lipsticks have serious staying power, but without a dry or cakey feel. Comforting and balm-y, they coat lips in moisture and rich, vivid pigment. There are 10 shades, including soft pinks, light corals and pillar-box red, to choose from for every occasion. We also love the flat, wide applicator that helps you to sculpt and define your lips.

Available at

Joli Blusher

£29 | Clarins

These soft, pressed powder blushers from Clarins come in several wearable, flattering tones. With an ultra-finely milled formula, you’ll find they buff out seamlessly onto your cheeks for a barely-there flush that can be built upon for your desired intensity. Just a small amount will give you a healthy, youthful flush. Keep your placement under your pupil, directly onto the fullest part of your cheek for the warmest effect.

Available at

Teint Idole Care & Glow Serum Concealer

£22.40 (was £28) | Lancôme

This is one of our favourite new skincare/make-up hybrids. A true multi-tasker, it imparts a radiant finish and offers coverage that’s virtually undetectable once you blend it in. We love the flat top applicator with slightly rounded edges – it reaches even the smallest areas, like around the eyes and nose for a smooth, even look. Extra points for the creamy formula that’s easy to blend and full of skin-quenching hyaluronic acid and ceramides.

Available at

Brow Specialist In Espresso Brown

£4.99 | H&M

H&M beauty is relaunching and under the guidance of no other than A-list make-up artist Raoúl Alejandre. The entire line-up is impressive – you can expect slick, impressive formulations that start at just £8.99 – but its clever brow pencils stand out. Soft and velvety in texture, they are easy to use when it comes to mimicking the appearance of natural-looking hair. Apply them gently in deft, upward strokes and you’ll see how easily they create bulk, definition and shape to sparse, lacklustre areas.

Available at

Liquid Luster Eyeshadows

£26 | SUQQU 

These Liquid Luster shadows are really popular, mainly because it’s impossible to make a mistake with them. Use your ring finger or a fluffy brush to apply a light wash all over the lids and you’re done. They have a finely milled shimmer that catches the light nicely for a glossy sheen. As for the texture, it’s silky-smooth, making it easy to blend out. Perfect for day and night, they can be layered up for extra intensity. We love ‘Shinsha’ – a smoky taupe – for evening wear.

Available at

Roseglow Liquid Highlighter

£30 | Laura Mercier

The cushion applicator on this new highlighting wand allows for colour to dispense onto your skin evenly for a seamless sheen – you never get any blotchiness. There are three tones available, each designed to mimic soft, natural light with no chunky glitter particles. Use on your cheeks, lids and anywhere you want to ramp up the glow for healthier, fresher and more youthful-looking skin.

Available at

Not A Detergent

£27 | Juliette Has A Gun

We’re yet to find a fragrance from Juliette Has A Gun that we dislike and now it’s expanding its range further with detergent. Benefitting from its original, cult classic scent, you can use this to freshen up your bed linen, pyjamas and loungewear to leave you feeling fresh and comforted. If you’ve never tried the brand’s signature scent, it’s a warming, clean blend of musk and a note called cetalox, which is known for its ability to adapt to your skin’s chemicals for a unique smell.

Available at

Le Vernis Autumn & Winter Nail Shades

£27 | Dior

Dior’s latest Vernish Nail Polishes are the epitome of chic. The bottles alone feel luxurious and sophisticated, while the glossy formulas last for days with an expensive, plump-looking shine that’s hard to rival. If you prefer neutral tones, you’ll love the peachy colour of ‘100 Nude Look’, while ‘999 Rouge’ is a flattering, warm red that suits all skin tones. We expect ‘Rouge Trafalgar’, a deep burgundy that feels a little different to traditional reds and deep cherry tones, to be particularly popular this season.

Available at

Structured Beauty Clutch

£17.50 | Rose Inc

Doubling up as both a chic, cushion-y clutch and make-up bag, this is roomy with plenty of space for all your day-to-day essentials. It looks and feels expensive with a sturdy in-built frame that ensures the bag holds its shape. A great gift, too.

Available at

Mon Ami Facial Acupressure Tool

£17 | Odacité

Tension is no match for this mini acupressure tool, which can be used to ease knotted muscles on the face or body. Use the rounded end to apply medium pressure anywhere which needs it most – think cheekbones, jaw and forehead. It also works well to stimulate the skin and bring fresh blood to the surface for a healthier-looking glow. Use it after applying a serum or moisturiser to create extra slip and more of a seamless glide.

Available at

DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at

The GOLD Edition from SheerLuxe
Delivered to your inbox, monthly.