The Best New Beauty Buys Under £30

This is one of the best mascaras we’ve ever tried. Promising fluttery definition, it has a curved brush that hugs every tiny lash for flawless root-to-tip definition. We love to use the slightly pointed tip to edge out the lashes at the corner for that elongated, feline effect. Just a couple of coats will beef up even the sparsest of lashes or keep going for more impact and volume – it’s very easy to layer.

Available at SpaceNK.com

This new, peachy-toned sunscreen is one of our favourite launches of 2024 so far. With a pearlescent quality, it skims skin with a soft sheen, perking it up gently, all while protecting it from UVA and UVB rays. The addition of vitamin C means that, with regular wear, it helps to brighten skin, minimise dark spots and protect against dulling pollution. Easily one of the best you’ll find on a budget, this SPF is thin and lightweight and never stingy or irritating either – you can take this right up to your eyes.

Available at Boots.com

New from Coco & Eve, this lightweight formula is full of good stuff, including niacinamide and polyglutamic acid – both of which work together to reduce redness and firm the skin over time. The colour is impressive, too – transfer-free, it builds quickly to give an even, natural shade that lasts for days. Because it’s a serum, it’s easy to blend out – just make sure you massage it in thoroughly to ensure you don’t miss any spots.

Available at LookFantastic.com

Rimmel is having a moment, with new, super affordable formulas, including this new versatile hybrid. A primer, tint and illuminator in one, just a few sweeps of this helps to perk up dull, lifeless skin, giving it better warmth, glow and definition immediately. You can wear it on its own when you’re after just a hint of something or over/under make-up, but we recommend the latter for a more natural, luminous effect. 

Available at Boots.com

For days where you want just a little coverage, this is the CC cream to try. Sheer and ultra-flattering, it’s an idiot-proof base that never creases, never flakes and never suffocates your skin. It has a dewy, luminous dry down that gives skin a youthful, bouncy quality, while ingredients like Arctic spring water and Nordic lingonberry keep your skin hydrated and supple. A great addition to your make-up bag as we move into the warmer months. 

Available at JohnLewis.com

While nothing will miraculously rid eye bags, this LED-based wand helps to stimulate the area, boosting blood flow and strengthening the skin with red lights. The result? A smoother surface, less puffiness and a more even tone. Apply a serum or cream first, then move this gently around the eye in upward motions. The warmth not only feels good, but it also takes down any irritation and keeps redness at bay. You need to use it consistently, and will see slight improvements in time. It’s a very soothing addition to your routine – specifically at nighttime.

Available at LookFantastic.com

These new blushers have caused a stir for good reason. With a silky texture and versatile formula, they work to brighten, define and warm skin up while a blend of nourishing, botanical ingredients soften and hydrate. They glide onto skin with a light-as-air powder texture, before melting in and staying put – never looking chalky or ashy. The in-built, light-reflective pearls give skin a fresh, healthy glow we love. There are six shades to choose from but ‘Cheer’ is our favourite for a pink-y tint. There’s also ‘Terracotta’ which is great for sculpting skin and warming it up.

Available at SpaceNK.com

This does-it-all wash from NEOM buffs away at dead, dull skin cells while simultaneously cleaning and hydrating your limbs. It’s zesty and fresh with notes of spearmint, rosemary and eucalyptus – all of which are designed to clear your head and boost your mood. As you massage it in, little coffee grounds get to work, softening and smoothing, while oat milk locks in hydration. Perfect ahead of the summer months, it’s the ultimate antidote to lacklustre, winter skin that’s been hidden away under clothes.

Available at NeomWellbeing.com

You can always rely on Trinny’s beauty products, and these new bronzers are no exception. Shimmer-free, they don’t settle into fine lines, instead they just come with soft, bronze tones that provide a healthy-looking warmth and subtle definition. The shades are flattering – there are four to choose from – and never muddy or ashy in tone, unlike some cream bronzers. As these are a cream, you’ll find they are easy to apply and blend out. Use a small amount with a brush, focusing on the areas of your face that the sun would naturally hit for some natural sculpting. 

Available at TrinnyLondon.com