The Best New Beauty Finds Under £50

If your skincare routine and make-up bag could do with a refresh, help is at hand. From the new anti-ageing remedies that make a difference to the best body buffing brush and easy-to-use shadow sticks, we’ve rounded up 23 products hitting the shelves this season – all under £50.

All products on this page have been selected by our editorial team, however we may make commission on some products.


Hyaluronic Acid Lip Liners, £21 | By Terry

Creamy and buttery in texture, By Terry’s latest lip liners are nothing like those you may have come across in the past. You can scribble these all over your lips or around the edges to softly define them and fill them with a wearable, flattering colour. Full of hyaluronic acid, they keep lips smooth and hydrated. They are easy to apply too thanks to the silky consistency that means you don’t need to be ultra precise.

Available at ByTerry.com

Hollywood Glow Glide Architect Highlighter, £38 | Charlotte Tilbury

If you want to add some brightness and definition to your face, this is the product to try. It has just the right amount of shimmer levels – aka barely any – and a smooth texture that skims skin nicely, sculpting it as you brush it on without settling into fine lines. Use a little on the eyes, bridge of the nose and anywhere else the sun would naturally hit for a luminous, healthy glow. Available in several flattering shades, there’s something for everyone.

Available at CharlotteTilbury.com

Fluff Up Brow Wax, £24.50 | Benefit

When it comes to brows, Benefit’s products still reign supreme. The latest addition to its range is this brow wax which has been designed with wayward, sparse hairs in mind. You run it through your arches and the malleable texture slicks brows down and holds them in place, while giving them a fluffier, yet more defined, appearance. It’s buildable but once it sets, it stays in place for the whole day. You can wear it on its own or on top of other tinted gels to enhance their appearance. 

Available at BenefitCosmetics.com

Lip Oils, £25 | Rodial

These new lip oils from Rodial put volume and hydration back into your lips with plumping ingredients like cherry, macadamia, jojoba and sweet almond oils. They seal in moisture while providing a soft, healthy tint of colour that goes the distance – with or without any other lip product on top. Extra points for the vegan collagen which smooths skin and diffuses the appearance of lip lines.

Available at Rodial.com

Voyeur Eyeshadow Sticks, £33 | Hourglass

Eyeshadow sticks are the answer to a foolproof eye look. We’re loving these new ones from Hourglass which have a rounded tip and a soft formula, making them a doddle to apply. The colour payoff is impressive too, as are the shimmery textures that catch the light nicely. Use them to create everything from subtle definition to a warm, smokey eye – you only need a single swipe. We love ‘Solstice’ for its warmth and sophistication.

Available at CultBeauty.co.uk


BB Balm SPF50, £35 | Dr Jart+

Looking for a new, sheer base for spring? Dr Jart+’s BB Balm is our favourite. Despite its lightweight consistency, it offers impressive coverage while protecting skin with SPF50. Added ingredients like niacinamide and glycerine add to the appeal – both of which hydrate, minimise dryness and keep inflammation at bay. A does-it-all formula, you won’t be disappointed with this one.

Available at LookFantastic.com

Prime Time Hydrate & Glow Primer, £30 | BareMinerals

This has earnt rave reviews for a reason. Full of mineral pigments, the texture breaks over the skin as you apply it, providing both a natural glow and a smooth canvas for make-up to adhere to. It’s a sure-fire way to brighten up dullness and age spots, absorbing fast to feel really hydrating. Just bear in mind, like all primers, a little goes a long way, so start off slowly and layer up if needed.

Available at Boots.com

Baume Essentiel Multi-Use Glow Stick in Rouge Frais, £36 | Chanel

Chanel is famed for its chunky highlighter stick and now it launched in a new shade – Rouge Frais. Sheer and easy to blend, you can apply this to cheeks, lips and eyelids to bring about some speedy warmth. It’s the perfect shade of red – think fresh and healthy – to give skin a more youthful appearance. Extra points for the soft gleam it lends, which also helps to add volume and shape to the contours of your face.

Available at Chanel.com


Future Renew Damage Reversal Serum, £34.95 | No7

We’ve mentioned No7’s Future Renew range before, but we have to give a special shout out to its Damage Reversal Serum. It has a high concentration of the brand’s proven-to-work peptide formula which strengthens skin and boosts its suppleness. There’s added niacinamide, hyaluronic acid and vitamin C inside to yield speedy results. With regular use, you’ll see your complexion becoming smoother and firmer, and fresher in its appearance.

Available at Boots.com

Super Hydrating Hyaluronic Acid Sheet Masks, £5 | BeautyPro

Biodegradable, these sheet masks have been designed with anti-ageing in mind. Full of hyaluronic acid, they drench your skin in moisture that lifts and plumps your skin immediately. Of course, the results are temporary, but satisfying nonetheless – especially ahead of a night out or special event. Keep them in the fridge for extra cooling and de-puffing benefits.

Available at LookFantastic.com

Hydra-Essentiel Silky Cream, £38 | Clarins

Using hyaluronic acid, organic leaf of life extract and organic herbs, this rich cream feels so cooling and quenching as you apply it. It slips across the skin with a bounciness that’s unrivalled. You’ll love how quickly it absorbs, too, leaving skin smooth and hydrated but without any tell-tale stickiness. You’ll also find make-up applies nicely and easily afterwards.

Available at Clarins.co.uk

Revitalift Anti-UV Fluid SPF50+, £9.99 (was £19.99) | L’Oréal Paris

There’s a lot to love about this new SPF. One of the most versatile options out there, it’s packed full of antioxidants, including vitamins C and E, to bolster your skin’s natural defences against damaging pollution, smoke and UV. As for the SPF itself, it’s milky and sheer – as soon as you massage it in, it completely disappears with no white cast left over. It sits well under make-up and doesn’t contain typical irritants that some SPFs do, so you’ll find it doesn’t make your eyes water or sting post-use.

Available at Boots.com


Body Brush, £35 | Skin Gym

If you need a bit of encouragement for bare-skin season, let this handy body brush give you a helping hand. It has an extended handle that helps you have control as you sweep this around your skin. The soft – but densely packed – bristles make light work of dead skin cells and dryness, buffing everything away for smoother, healthier-looking limbs. To see consistent results, experts recommend dry brushing at least two to three times a week, if not daily.

Available at Revolve.com

Vitality Shower Oil, £40 | Wildsmith

At £40, this luxe shower oil is a bit of an indulgence – but a worthwhile one. As you massage it onto damp skin, it transforms into a milky lotion that hydrates and softens skin with English oat and rosehip seed oils. How it transforms dry limbs is impressive, but what really stands out is the mood-boosting scent. Black pepper, ginger and cedarwood combine for a mind-clearing fragrance that provides on-the-spot-grounding. Just a small amount will rebalance your mood and fill your bathroom with a satisfying spa-like aroma.

Available at WildsmithSkin.com

The Sublimating Shimmer Oil, £48 | Dior

If full-on tan isn’t your thing, you’ll love this shimmer oil from Dior. The transparent base is paired with soft, shimmer flecks that give limbs a glass-like radiance with some soft definition. Even better, the formula moisturises your skin in the process but has a dry texture that means it doesn’t transfer or rub off onto your clothes. Ideal for the summer season ahead, you can use this all over – think shins, décolletage and on the face, too.

Available at Selfridges.com

Neroli Exfoliating Body Wash, £39 | Laura Mercier

Laura Mercier is known for its make-up, but its body care has also always been popular. Now its expanding with these exfoliating washes. They contain castor seed oil, glycerine and sucrose which work to soften skin as you massage the formula into your skin. On top of that, there are also small strawberry seeds inside which get rid of bumps and dull-looking skin while boosting sluggish circulation. A shower essential, the scents available add to the luxury.

Available at LauraMercier.co.uk

Natural Bronzer Self-Tan Lotion, £12.50 | Garnier

Garnier’s offerings are proof that you don’t have to spend heaps on fake tan. Its Summer Body formula still remains its most popular, but we think this new formula will be hot on its heels. Lightweight, you can build upon this over a few days to reach your preferred shade or stick to one or two layers for a sunkissed effect – either way, you won’t get any streaks or look too OTT. The beauty of this formula is how natural it looks. Added vitamin E and apricot oils keep skin from drying out.

Available at LookFantastic.com


Retractable Face Brush, £16.99 | Sephora

This small kabuki brush is brilliant as it works with every texture of product, blending each one out for flawless results. Made with soft bristles, it never irritates the skin but always melds product into your complexion for a natural, smooth finish. Its portable case means it’s easy to carry around and use on-the-go.

Available at Sephora.co.uk

Dottie Vanity Bag, £47 | WOUF

We love WOUF’s make-up bags – both for ourselves and others. This one is spacious, allowing you to store all your essentials with ease. Plus, its pretty but simplistic design looks nice on any shelf. We love that it’s made from 100% recycled fabric and is water-repellent. Perfect for travel.

Available at Niche-Beauty.com

LED Photon Skin Rejuvenation Therapy Neck Massager, £26 (was £63.33) | EMS

It can be hard to find skin devices that are affordable and effective. Enter this EMS LED Massager which targets the neck and jowls. Like anything, consistency is key, but it does help to firm and tone skin thanks to the in-built massage modes that tackle acupuncture points and stimulate collagen production for firmer, tauter skin with fewer visible lines. Regular use will also minimise sun damage dark spots that have accumulated over the years. The gentle vibrations also help to rid any waste that’s built-up to keep this delicate area looking smooth and toned.

Available at LightInTheBox.com


The Veil Aerosol Hairspray, £8.67 (was £13) | Arkive

Fed up with sticky, heavy hairsprays? Try Arkive’s latest. Multi-purpose, it’s been formulated with ‘flexi-tech’ so that it’s easy to brush through hair and work with as you style. Never greasy or drying, it adds shine and bounce to hair, while providing long-lasting hold to any look you create. It also smells incredible with fresh floral notes that will have you sniffing at your hair constantly.

Available at Boots.com

Sake Scalp Rinse, £19 | NatureLab Tokyo

It’s no secret that good scalp health plays a huge part in the overall appearance of our strands. If you’re looking to anti-age yours, try this new scalp rinse. You apply it to damp or dry hair, massaging it into your scalp before shampooing it out. The idea is it rebalances your pH levels and removes any unwanted build-up on your scalp that’s blocking your hair follicles. Think of it like a pressure washer but without any irritation. Post-use, you’ll find hair has a little more volume at the roots but feels more weightless with better shine.

Available at CultBeauty.co.uk


Mudd Club Candle, £45 | Discothèque

Discothèque is the new, fun candle brand to know. It has a vast offering with uplifting fragrances that make for great gifts. Each one is made using sustainable, high-grade vegan wax with a blend of soy and rapeseed oils for a more natural burn. We love ‘Mudd Club’ which blends milk, peach, coconut and whiskey for something a bit different. It’s warming and soothing but with the perfect amount of sweetness. And you can recycle the jars once finished.

Available at DiscothequeFragrances.com

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