How To Build A Confident Skincare Routine
How To Build A Confident Skincare Routine

How To Build A Confident Skincare Routine

We all know the importance of skincare, but a scrupulous routine is only half the battle. As we age, both the selection of products and how we use them should change according to our needs. Using the right products will ensure faster results and enhance skin confidence – something over 50% of us over the age 40 are said to lack. To find out the best ways to switch it up, we break down the ingredients and standout products worth adding to your routine.

Created in partnership with clinique

A Note On Skin Confidence

Did you know that over half of us over the age of 40 feel less confident in our skin than we did in our 30s? Many of us put this down to the impact of skin ageing and finding the endless launches of new products overwhelming.

It’s something brands are looking to tackle with key information and clear messaging – notably Clinique which is working with broadcaster, author and presenter Andrea McLean to help women understand that feeling confident is all about how you view yourself. Andrea expands: “For me, my life’s work now is about helping women to understand that feeling good is all about how you think about yourself. So, look into your skincare routine, as well as your personal morning and evening routines. Look after your skin especially. It’s key to use the right ingredients and adapt your routine to suit your needs.”

How Our Routines Should Adapt

We all know that, as we age, our hormones can increase our skin's sensitivity and dryness, causing dullness and a complexion that can feel tight and look lacklustre. Other signs of this include flaky skin and uneven tone. It can be a real confidence knock, but the right product adjustments can help you to tackle these issues and, in turn, put control back in your hands. *One out of four of us hasn’t changed our routines as we have aged, but experts deem it essential in order to see results and to ensure skin stays supple, smooth and more youthful looking.

Dermatologists and skin experts alike recommend restocking your routine with products that include key ingredients like glycerin, urea, sunflower seed and barley oils – all are powerful hydrators and antioxidants that can help to give the illusion of fresher and suppler-looking skin. They also help – and are proven – to strengthen the skin’s barrier, something that is key as we age to prevent moisture from seeping out.

It’s important to find a gentle cleanser, too, like Clinique’s Take The Day Off Cleansing Balm, as you’ll still get a deep cleanse without irritating or stripping the skin. At this stage, you should also be using a nourishing moisturiser, not only in the morning but at night too. This is when our skin switches to repair mode and it’s the easiest and fastest way to combat common signs of ageing. This is where Clinique’s bestselling Dramatically Different Moisturiser Lotion+ comes in.

Why Try Clinique’s Dramatically Different Moisturiser Lotion+

Clinique’s Dramatically Different Moisturiser Lotion+ is the brand’s bestselling cream for good reason. Launched over 50 years ago, it’s considered a cult classic within the beauty industry, with a bottle selling every four seconds worldwide.

Well tolerated by all, it includes all of the above ingredients that experts recommend for boosting suppleness and locking in moisture, so skin stays hydrated all day. The formula has been developed by dermatologists for the best results and is rich in antioxidants to soothe and protect skin, while continually drip feeding it with lasting moisture. It’s also non-comedogenic (it won’t clog your pores), fragrance-free and allergy tested, meaning it ticks all the right boxes in one fuss-free formula.

If your skin type leans more to oily or combination rather than dry, consider Clinique’s Dramatically Different Moisturising Formula instead. It offers the same benefits as the lotion but it is oil-free. If dryness is your bugbear, opt for the original lotion.

Why Fans Love It

“I’ve been using DDML+ for about ten years. My skin’s become healthier, more glowing and very

“I’m now in my mid-40s and have been using this since my 20s. I won’t use anything else. It leaves my face hydrated and people often comment on my skin – it’s because I use DD every day without fail.”

“This lotion is so hydrating on my skin – I love how it feels and looks after using it. The texture is lightweight, and I only need to use a small amount. The difference to my skin after one week was incredible.”

All reviews taken from

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*Based on consumer survey run via Toluna’s consumer panel amongst 303 women across the UK.
Conducted December 2023.

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