The Iconic, Anti-Ageing Cream That Really Works
The Iconic, Anti-Ageing Cream That Really Works

The Iconic, Anti-Ageing Cream That Really Works

The beauty shelves are awash with anti-ageing moisturisers, but some stand out in a crowded market. Enter La Mer’s iconic Moisturizing Soft Cream. With new and advanced technology, it promises to plump, lift and firm your skin while providing a healthy, youthful glow. The reviews also speak for themselves – you’d be hard-pushed to find anyone who doesn’t love it. Here’s why you should incorporate it into your routine and the impressive stats that prove it’s worth the investment.

Created in partnership with LA MER

About The Iconic Moisturizing Soft Cream

When it comes to products that truly stand the test of time, La Mer’s Moisturizing Soft Cream is up there at the top. Powered by Miracle Broth™ – La Mer’s youth-renewing elixir with 50 years of research behind it – it has countless famous fans who swear by the silky smooth texture for plumping and hydrating skin.

The original Crème de La Mer still has an enduring appeal but La Mer has evolved its moisturiser portfolio, each formula with their own unique benefits, from the 'ultra-rich crème' to 'lightweight lotions' that provide a texture to match specific skin's needs. Enter its latest formulation – The New Moisturizing Soft Cream – which has been designed for all skin types, including those prone to sensitivities and seeking anti-ageing benefits. Its new, cushion-y texture is hugely popular too – lightweight and seriously soft, it never suffocates or feels too heavy, making it perfect for the change of season ahead. Newer technology also allows this innovative formula to both prevent and treat the signs of ageing – think a more lineless look and skin that is firmer, plumper and more youthful-looking – the latter is something 86% of testers said they noticed after four weeks of use.* You can shop The New Moisturizing Soft Cream in five different sizes, from 15ml to 250ml to suit your individual needs and budget. 

What’s Inside…

The driving force behind the cult following of La Mer’s moisturiser is down to its perfect combination of sensoriality and efficacy. The New Moisturizing Soft Cream’s ultra-luxurious texture is satisfying to apply and is packed with unique sea-sourced ingredients, which makes it unlike anything else on the market. One of the most notable ingredients is the sustainably harvested giant sea kelp. Blended with vitamins, minerals and other nutrients, this goes through a fermentation process of three to four months, using light and sound energy to enhance its potency and produce the key ingredient Miracle Broth™. Powered by these ingredients it helps to support skin’s barrier lipids, essential fatty acids which are vital to keep your skin looking plump and healthy. At the same time, it works to give you a youthfully firm, more lineless look today and helps prevent the look of signs of ageing tomorrow.

The biggest addition to this new cream is the development and inclusion of billions of moisture spheres, now graduated in size. These break down and burst onto the skin with every touch, delivering moisture and nourishment deep down into your skin's surface. They help to provide long-lasting hydration and give an instant smoothing effect that firms skin and diffuses the appearance of fine lines and wrinkles. Add this to its anti-irritant properties and ingredients like shea butter, eucalyptus and sunflower oil and you have a multi-purpose formula that helps keep your complexion radiant and balanced with a more even looking tone. 

How To Get The Most Out Of It

Morning and night, pat a small amount between your fingertips then press the cream gently onto cleansed skin. You only need a little at a time – the texture will melt into your skin and drip feed it with its benefits for hours. You’ll see results immediately – think a fresher glow, renewed bounce and a suppleness that wasn’t there before.

The Impressive Results

With over a thousand five-star reviews, this New Moisturizing Soft Cream boasts some impressive anti-ageing results:

88% said their skin felt firmer*

86% their skin looked more youthful​*

91% said their skin looked renewed **

Pores & lines appear softened away

What The Fans Say…

“I was not prepared for the TACTILE EXPERIENCE of using this cream. It is SUPERNATURALLY SMOOTH AND COMFORTING to the skin, more so than any moisturiser I’ve used before – including other La Mer ones.”

“I love the SUBTLE SMELL AND FEEL of this cream. It has a wonderful, LIGHTWEIGHT feel.”

All reviews via

Looking to personalise your jar? Opt for complimentary engraving when you check out online. And don’t miss the complimentary virtual and in-store services where La Mer experts will help you discover the moisturiser for your specific needs – book online.

Shop Now At – available in 15ml, 30ml, 60ml, 100ml and 250ml.

Purchase The New Moisturizing Soft Cream Today & Enjoy Complimentary Standard Delivery As Well As A Travel Sized (7ml) Sample, Exclusive To SheerLuxe Readers Throughout April.

Redeem With Code SLGIFT At Checkout.***

*Consumer testing on 128 women after 4 weeks of product use.

**Consumer testing on 128 women after 8 weeks of product use.

***If it’s not a match, return the full size within 14 days of your purchase, on us.


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