No7’s New Collection Is Essential For Reversing The Signs Of Ageing

No7 is the UK’s number one skincare brand so, naturally, when it launches a new range, you pay attention. Enter Future Renew, the line-up that’s been dubbed ‘serious skincare innovation’ and with good reason. Over 15 years in the making, it’s been created by some of the world’s leading scientists with added research from the University of Manchester. It’s also undergone 37 trials and rigorous testing – on over 4,000 women to be precise – to produce the very best formula, including a ‘world first super-peptide blend’ which has never been seen before, is proven to yield results and is exclusive to the brand. It’s set to be the brand’s – and its stockist Boots’ – most significant breakthrough since Protect & Perfect which launched in 2007 and sold out at speed. In other words, it’s well worth joining the queue.

Peptides are naturally present in our skin and serve a variety of functions. One of their key jobs is to kick into gear when damage occurs. When applied topically, they react to any damage by signalling a release of collagen and elastin to trigger repair and smoothness within the skin. No7 has taken peptides one step further and discovered two of the most powerful ones found naturally within our skin. The brand made lab replicas which are proven to help plump, firm and tone skin, resulting in a less-lined appearance and better glow.

Alongside its peptide blend, you’ll find other ingredients like niacinamide, hyaluronic acid and vitamin C which help to keep skin supple, hydrated and free from inflammation. Everything inside is used to reverse skin ageing, but without any aggression, so all skin types can get involved – even those with severe sensitivities.

Studies show that one of our biggest concerns is taking a preventative approach to ageing too late. That’s what No7 wanted to correct with Future Renew – it not only prevents but also reverses visible signs of skin damage and ageing. How? Its impressive ingredients work by improving cell communication deep within our skin to support our own repair process. The ingredients boost the production of over 50 proteins which help produce collagen and elastin to create firmer, bouncier-looking skin. With regular use, you can expect to see better tone and texture, less dryness and diffused fine lines.