The Best Stylish Fitness Brands To Know
The Best Stylish Fitness Brands To Know
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The Best Stylish Fitness Brands To Know

With a new year mindset comes a renewed interest in moving well and dressing the part. We’ve rounded up nine fitness brands that combine style, substance and wearability – ideal for everything from low-impact workouts to everyday active dressing.
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All products on this page have been selected by our editorial team, however we may make commission on some products.

Oysho

Minimal, modern and quietly stylish, Oysho delivers well-designed activewear that balances function with an elevated aesthetic. Think flattering fits, soft fabrics and pieces that work just as well for Pilates or yoga as they do for everyday wear.

Visit Oysho.com

Varley

A go-to for refined activewear with a fashion edge, Varley is known for its luxe fabrics, muted colour palettes and streamlined silhouettes. Ideal for low-impact workouts and off-duty days, it’s where performance meets polish.

Visit Varley.com

H&M

H&M continues to impress with its accessible take on activewear, offering trend-aware designs and practical pieces at a great price point. From supportive leggings to lightweight layers, it’s an easy way to refresh your fitness wardrobe without overthinking it.

Visit HM.com

M&S

Reliable, well-cut and designed with real women in mind, M&S activewear delivers on fit, support and wearability. Expect timeless styles, clever detailing and pieces that feel just as appropriate for walking and travel as they do for the gym.

Visit MarksAndSpencer.com

BAM Clothing

Sustainability sits at the heart of BAM’s collections, with bamboo-based fabrics that are breathable, soft and kind to the skin. Comfortable, practical and thoughtfully made, it’s a strong choice for everyday movement and relaxed active dressing.

Visit BambooClothing.co.uk

Sweaty Betty

A British favourite for good reason, Sweaty Betty combines technical performance with flattering design. From sculpting leggings to supportive sports bras, it’s a brand that consistently delivers style, comfort and confidence.

Visit SweatyBetty.com

Lululemon

Known for its premium fabrics and technical innovation, Lululemon excels in creating pieces that perform – and last. A worthwhile investment for those who value fit, function and longevity, whether you’re training hard or simply moving more.

Visit Lululemon.co.uk

Vuori

Relaxed yet considered, Vuori takes a west coast approach to activewear, blending technical performance with a distinctly easy, everyday feel. Its pieces move seamlessly between workouts and downtime, making them a go-to for walking, travel and off-duty days. 

Visit Vuori.co.uk

ALO

With its roots in the studio and a strong fashion following, Alo Yoga offers directional activewear that feels current and design-led. Clean silhouettes and tonal colourways give the brand a polished edge, making it a favourite for yoga, Pilates and beyond. 

Visit AloYoga.com

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