The Chicest Swimwear Brands
The Chicest Swimwear Brands
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The Chicest Swimwear Brands

Whether you're planning a beach holiday, a long weekend by the pool or simply refreshing your wardrobe, finding swimwear that’s both stylish and flattering isn’t always as easy as it sounds. Thankfully, today's best brands offer so much more than classic bikinis and one-pieces – think thoughtful cuts, flattering fits and elevated designs that work for every size and body shape. From luxury labels loved by fashion insiders to affordable favourites that consistently deliver, these are the brands worth having on your radar.
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All products on this page have been selected by our editorial team, however we may make commission on some products.

Next

Offering an impressive breadth of styles, Next has become a go-to destination for swimwear. Whether you're searching for timeless staples, trend-led separates or supportive designs, the brand's extensive selection ensures there's something for every taste and budget.

Visit Next.co.uk

M&S

For stylish swimwear at accessible price points, M&S remains a reliable choice. From shaping one-pieces to supportive bikinis, its collection caters to a wide range of body types and preferences, balancing practicality with trend-conscious design.

Visit MarksAndSpencer.com

Bravissimo

When support is the priority, Bravissimo stands apart. Specialising in D-cup and above sizing, the brand creates swimwear that combines comfort, structure and style. The result is a range of bikinis and swimsuits that feel as good as they look.

Visit Bravissimo.com

Heidi Klein

A trusted name in luxury resort wear, Heidi Klein has spent years perfecting the art of holiday dressing. Expect beautifully crafted swimsuits and bikinis cut from premium fabrics, with an emphasis on fit, support and timeless appeal. Its accompanying ready-to-wear pieces make packing for warmer climates remarkably easy.

Visit HeidiKlein.com

Johanna Ortiz

For swimwear that feels undeniably luxurious, look to Johanna Ortiz. Inspired by the designer's Colombian heritage, the collections feature sculptural lines, artisanal craftsmanship and bold prints that blur the line between swimwear and high fashion.

Visit JohannaOrtiz.com

Melissa Odabash

A favourite among frequent travellers, Melissa Odabash has become synonymous with glamorous holiday style. Known for its flattering cuts, luxurious finishes and attention to detail, the brand's swimwear is designed to inspire confidence from beach clubs to poolside lunches. 

Visit Odabash.com

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Boden

Boden brings its signature sense of optimism to swimwear, with playful prints, cheerful colours and easy-to-wear silhouettes. Clever shaping details and an inclusive size offering only add to the appeal, making it a favourite for family holidays and beyond.

Visit Boden.com

Hunza G

A pioneer in modern swimwear, Hunza G is celebrated for its iconic crinkle-stretch fabric and universally flattering fit. Crafted in the UK, the brand's distinctive designs blend comfort, confidence and understated style, earning a devoted following around the world. The brand further cemented its fashion credentials through a collaboration with Burberry, bringing together two British labels known for innovation, craftsmanship and timeless design.

Visit HunzaG.com

Seafolly

Born on Sydney's beaches, Seafolly embodies laid-back Australian cool. Its collections span everything from sporty styles to classic swimwear staples, all designed with comfort and confidence in mind. Vibrant colours and flattering cuts are a hallmark of the brand.

Visit Uk.Seafolly.com

Ysé

If effortless French style is your thing, Ysé deserves a place on your shopping list. Founded in Paris, the brand is known for its elegant swimwear, combining refined silhouettes with thoughtful design details that celebrate natural shape. The result is a collection that feels understated, feminine and endlessly wearable.

Visit YSE-Paris.com

Reiss

Those drawn to a more minimalist aesthetic will appreciate Reiss's streamlined approach to swimwear. Clean silhouettes, elevated fabrics and a sophisticated colour palette define the collection, making it ideal for those seeking investment-worthy classics.

Visit Reiss.com

Zimmermann

Few brands capture the romance of summer quite like Zimmermann. Renowned for its signature prints, intricate detailing and feminine silhouettes, the Australian label brings a fashion-led perspective to swimwear. Each piece feels special enough to double as part of a complete holiday wardrobe.

Visit Zimmermann.com

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