12 Small Lifestyle Brands To Know
Images: Ett Hem London | Woven Rosa | Christabel Hart | The Muses
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12 Small Lifestyle Brands To Know

From nostalgic wallpapers and forever flowers to European-inspired tableware and British-founded soft furnishings, these interiors brands are setting trends and changing how we furnish our homes.
Images: Ett Hem London | Woven Rosa | Christabel Hart | The Muses

All products on this page have been selected by our editorial team, however we may make commission on some products.

Christabel Hart

Christabel Hart & Co proves that the smallest pieces often make the biggest impact. Alongside its playful collection of hand-painted trays, cocktail shakers and colourful tableware, the London-based brand is also known for its beautifully crafted side tables, complete with an optional removable tray that effortlessly moves from living room to drinks party. Equal parts practical and decorative, they're designed to adapt to the rhythm of everyday life while bringing a welcome sense of colour and character to any space. It's functional design with a joyful and distinctly British twist.

Visit ChristabelHart.Co


Octavia Dickinson

As the appetite for smaller-scale wallpapers continues to grow, interior designer Octavia Dickinson's latest launches feel perfectly timed. Designed to act as subtle backdrops rather than statement walls, Isla and Minna bring a softer approach to pattern. Inspired by historic interiors and traditional English decoration, the delicate prints add warmth, depth and character without overwhelming a space. Available in a selection of timeless colourways, Isla works as a decorative neutral, while Minna's pretty sprig motif nods to the nostalgic charm of old country houses. Proof that sometimes the quietest design choices make the biggest impact.

Visit OctaviaDickinson.com

Ett Hem London

As beautifully crafted faux florals continue to earn their place in the most stylish interiors, Ett Hem London is one of the names to know. The London-based brand creates impeccably realistic ‘Forever Flowers’ that combine the beauty of fresh blooms with the practicality of a lasting arrangement. Its discerning clientele includes the Royal Household, while the brand has also been commissioned to create floral installations for the Royal Opera House's newly opened restaurant and hospitality spaces. Elegant, understated and expertly styled, Ett Hem's arrangements prove that faux flowers can offer a timeless finishing touch for every interior.

Visit EttHemLondon.com

Krude

Gordon Ramsay’s latest venture, Krude, is bringing a touch of luxury to one of the kitchen’s everyday essentials. Co-founded with Ben and Elle Caring, the hospitality duo behind Soho House's Lady A wine, the premium extra virgin olive oil collection combines single-origin Spanish olives with chef-led expertise and sleek UV-protective packaging designed to preserve freshness. Alongside classic cooking and finishing oils, Krude's infused varieties (from basil and chilli to garlic and lemon) are cold-pressed with fresh aromatics for exceptional depth of flavour – proof that even the simplest ingredients deserve star treatment. What’s more, the packaging is cool enough to earn its place as a stylish addition on your kitchen counter.

Visit KrudeOliveOil.com


Late Afternoon

Born between London and Madrid, Late Afternoon is the homeware brand championing beautifully made pieces with soul. Working with skilled artisans and family-run workshops, its thoughtfully curated collection of ceramics, glassware, linens and decorative accessories is designed to become the ‘heirlooms-to-be’ of tomorrow. Crafted from natural materials and full of colour and character, each piece strikes the perfect balance between timeless design and everyday practicality. It's little wonder the brand has earned a loyal following in the interior’s world, cementing its place as one of the most exciting names in contemporary homeware.

Visit LateAfternoon.co.uk

The Muses

Home fragrance brand The Muses is bringing its beautifully crafted candles and diffusers to Selfridges Oxford Street this July, marking a major milestone for the design-led label. Alongside its signature collection comes the new Tonic diffuser, an invigorating blend of tomato leaf, basil, thyme and citrus peel that captures the scent of a sun-warmed greenhouse rather than predictable summer florals. Sustainability is woven into every design too: each solid brass candle vessel is made to be re-used as a diffuser with a simple refill, proving that thoughtful luxury and timeless design can go hand in hand.

Visit TheMusesLondon.co.uk

Marla Primrose

If your table could do with a little more personality, look no further than Marla Primrose. Founded in London, the homeware brand curates colourful artisan-made pieces inspired by the warmth and conviviality of Mediterranean living – think hand-blown Murano glassware and Sicilian ceramics to beautifully patterned linens and playful decorative objects. Designed to be mixed, matched and collected over time, every piece brings a sense of joy to everyday entertaining. It's a refreshing antidote to minimalist interiors, showing that homes are at their most memorable when they're filled with colour, character and stories.

Visit MarlaPrimrose.co.uk


Woven Rosa

Bringing a welcome dose of colour to the table, Woven Rosa celebrates artisan craftsmanship through beautifully made ceramics, glassware, linens and home accessories inspired by Mediterranean living. Its bestselling Wave dinner service has become a firm favourite, with its distinctive hand-painted rippled edge and joyful palette designed to be mixed and matched for effortless entertaining. Handmade by skilled artisans in Spain, each piece is subtly unique, balancing traditional craftsmanship with contemporary style. Whether setting the table for a dinner party or elevating everyday meals, Woven Rosa's collections prove that functional pieces can be every bit as beautiful as they are practical.

Visit WovenRosa.com

Zuri Collection

British brand Zuri Collection is proving family-friendly interiors can be stylish. Founded by two working mothers frustrated by a lack of furniture that couldn’t withstand everyday life, the brand specialises in handcrafted, washable covers for ottomans, stools and home furnishings. Made in Lincolnshire by local artisans, each piece combines thoughtful details – from box pleats and ruffles to elegant fabrics and hidden storage – with practical design that can handle children, pets and spills. Covers can be removed, washed or swapped out for a seasonal refresh, offering a sustainable alternative to replacing furniture and making beautiful homes easier to live in.

Visit ZuriCollection.uk

Commune

The most stylish bathrooms are increasingly defined by what's on the shelf and Somerset-based Commune has quickly become the insider's choice. Blending botanical hand, body and home fragrances with impeccably designed refillable aluminium bottles, the brand elevates everyday rituals into moments of quiet luxury. Inspired by the surrounding landscape and rooted in a philosophy of conscious living, each formulation is infused with natural fragrance and crafted to be displayed rather than hidden away. Beautiful enough for the smartest guest bathroom and thoughtfully designed to be refilled time and again, Commune is wellness with serious design credentials.

Visit Commune.cc


Burbeck At Home

From the award-winning studio behind Burbeck Interiors, Burbeck at Home translates bespoke interior design into an effortlessly shoppable collection of furniture, lighting and decorative accessories. Think sculptural burl wood consoles, beautifully upholstered seating, reclaimed timber dining tables and elegant finishing pieces, all selected with the same discerning eye for craftsmanship and proportion that defines the studio's residential projects. Rooted in timeless design rather than passing trends, the collection is an invitation to create considered, characterful interiors that feel both refined and deeply lived in.

Visit BurbeckAtHome.com

Surrenne

Luxury hotel group Maybourne – the name behind Claridge's, The Connaught, The Berkeley, The Emory, The Maybourne Riviera and The Maybourne Beverly Hills – has launched its exclusive Surrenne wellness products for home use. Previously only available at the hotels and private Surrenne wellness clubs, The Ascend Collection features six hair, bath and body essentials, including shampoo, conditioner, body wash, body lotion, hand wash and hand lotion. Each product is infused with the signature Magma fragrance – a sophisticated blend of ginger, black pepper, vetiver, sandalwood, sage and geranium, developed with neuroscientists to promote energy, calm and emotional wellbeing. Powered by adaptogenic botanicals, the collection transforms everyday routines into an elevated wellness ritual.

Available to purchase from all six hotels and Surrenne.com 

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