The Gold Edition Meets… Helena Christensen
Fashion to me has always felt instinctive and personal, more about comfort, emotion and self-expression rather than following trends. I always felt free with my style. From a very young age, I dressed in a particular and sometimes peculiar way that was very much my own style. For some reason, it was never about wearing what was trendy but more about wearing what was unique, colourful and interesting.
In terms of fashion and my career, I never put any expectations on myself – I followed my heart and my intuition. There are so many fashion moments from my career that still feel special to me, mostly because of the artistic people, magical places and the creative energy surrounding me. So many special moments on work trips, on the runway, moments that live more as memories and emotions than images now.
These days, I don’t really think too much about what I wear. It just happens every morning that I put on whatever I put on! Sure, if it’s a cold day, I will dress up warmly and, if it’s a hot day, I also will dress accordingly. Some days I feel like being very colourful and mixing patterns, and other days I dress very simply, but I never really give it much thought.
At this point in my life, good style means something that feels authentic. Whether it’s fashion or interiors, good style creates positive emotions. It should make you feel comfortable, confident and at ease. Good style to me is usually something that isn’t forced, more of an authentic extension of oneself.
My wardrobe and my home are not that different. I dress myself and my home in the same way, with organic, interesting shapes, lots of colours and a mix of old and new, comfort, texture and timelessness – with touches of playfulness. A balance between the simple and the expressive.
Curiosity is everything. Each chapter has taught me to stay open, to keep learning and evolving, and to trust my instincts even when the path isn’t obvious. Success was never a goal for me, or an ambition. I am very grateful for the success I have achieved, but the biggest successes of my life don’t have much to do with my career, there are more on a personal level. It’s about balance, wellbeing, meaningful work and feeling grateful for the life I’m building.
For me, wellbeing is very connected to nature. Swimming in the ocean, lakes or rivers throughout the year, even in the winter, is something I thoroughly enjoy. For many years now, I have boxed which includes an intense workout, where weightlifting, balance, cardio are all part of the conditioning. I love photography, swimming, spending time outdoors, cooking and simply being at home. I love quiet moments – reading, organising, observing light and colour.
If I was to give my younger self advice, it would be ‘trust yourself more’. And enjoy the moment – it passes quickly. Now, my life is defined by curiosity, warmth, creativity and joy; a life that feels honest, playful and deeply lived. The relationships I have had in my life have taught me that connection matters more than anything. Creative collaboration, love and family all teach you patience, empathy and generosity.
Designing interiors and furniture has been incredibly fulfilling. It allows me to merge everything I love: art, photography, fashion, nature and emotion. It feels incredibly natural, as I’ve lived and breathed interiors, objects, art and design for as long as I can remember. So, when BoConcept approached me, it genuinely felt like a continuation of something I was already doing in my own life. I was drawn to the brand’s deep respect for Danish design heritage – that balance of simplicity, craftsmanship and quiet elegance. It feels meaningful to share why interiors matter, how they shape the way we feel every day, and to collaborate with a team that values curiosity, creativity and emotion as much as function.
Growing up in Denmark, you absorb this instinctive understanding that home matters. We spend so much time indoors during the darker months, so creating warmth, comfort and beauty in our homes becomes essential. Danish design is rooted in curiosity and independence – it’s personal, playful and comfortable. The idea of building a cosy nest and making spaces that feel calm, welcoming and lived-in is something that’s deeply ingrained in me.
I’ve always believed that great interiors are about how they make you feel. I wanted to infuse the BoConcept universe with a sense of joy, playfulness and sensuality through colour, shape, texture and material. I’m very drawn to organic forms, faded tones and pieces that invite touch. My instinct was to celebrate the human side of design and help people feel confident to create homes that feel good to them.
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I often say that furniture is like fashion to me. In the same way clothes express who you are and how you feel, so do the objects and pieces you choose to live with. Photography, fashion and interiors are all about composition, proportion, light, texture and emotion – so this felt like a very organic evolution.
A house is a home when it’s a space that reflects who you are. I’m thinking about the little art pieces and trinkets you collect, objects that carry memories, pieces of nature you’ve brought back with you. It’s also about daily rituals – going to the market, cooking beautiful food, inviting friends over, lighting candles, getting cosy. A home should feel like a haven where you can relax, feel safe, inspired and completely yourself.
The Catskills is a beautiful area to the north of New York where I go to spend time in nature, so it made sense to lend its name to the new collection. It is my sanctuary – a place where I can exhale and find inner peace, surrounded by forest and rivers. I wanted this collection to feel like that: calm and connected, yet full of character. It’s about bringing the beauty of nature indoors, creating a space that invites you to pause and breathe.
For me, design is deeply emotional. I’m drawn to tactile materials like wood, velvet and rattan, as they feel alive. The chair’s soft, embracing shape almost feels like a hug, while the textures invite touch. Every piece was chosen to awaken the senses and create a quiet sense of intimacy.
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