Semi-Permanent Make-Up Is Growing In Popularity – Here’s Why

Semi-Permanent Make-Up Is Growing In Popularity – Here’s Why

Cosmetic tattoos are having a renaissance, but they’re not what they used to be. Now called ‘semi-permanent make-up’ they’ve got a lot more sophisticated and elegant. From long-lasting lip blushes to hairstroke brows and eyeliner tattoos, the techniques, tools and even the inks that are used have all improved drastically for impressive, anti-ageing results. Tracie Giles – whose subtle touch makes her a go-to expert – explains the treatments available, why they’ve become so popular among her mature clientele, and the importance of thorough research…

Demand Has Risen Due To Lifestyle Changes

“We live in a world where people are more conscious of their appearance than ever before, which is why semi-permanent make-up offers a great solution. Not only does it save you time, it has the ability to completely transform your look. It allows you to wake up with your make-up already expertly applied, plus it gives you a great base for applying conventional products. Another benefit is the treatments can be completely tailored to you and your unique features to enhance what you naturally have.”

Brow Treatments Are Popular, But It Doesn’t End There

“Brows put permanent make-up on the map. Microblading and digital tattooing are the two main options – they are essentially just different methods of implanting pigment into the skin. Microblading uses a small, hand-held blade, whereas digital tattooing uses an electrically powered hand piece and needle – more like conventional tattoos. There’s so much that can be done now: from very natural hairstroke brows to more defined powder brows that give youthful definition. However, brows aren’t the only target for permanency. At Tracie Giles London among our mature clientele we’ve seen a huge surge in lip blush treatments and eyeliner tattooing. The former creates a full blush of colour across the lips, while adding definition and creating the illusion of volume that’s often lost as we age. The eyeliner can be done as a subtle lash enhancer or a more dramatic liquid-look.”

Research Is Paramount

“The semi-permanent make-up industry is largely unregulated, which means you must do your research before choosing your clinic or artist. For most pros, their website or other social media accounts are their portfolios of work, so take a look there first and make sure their work matches your desired style and outcome. I recommend messaging the artist if you can, asking them questions and making sure you feel confident in their responses and knowledge. Take a look online at their website and read through their reviews. It’s essential you check to see if they have any industry accreditations too – this will validate their claims and prove they are operating at a high standard. Finally, don’t be driven by price. We’re seeing more and more people come to see us after having it done cheaper elsewhere. If you have to spend a little more to get the best results, do it. You are altering your face and this can’t be hidden or changed easily, so make sure you choose the best.” 

Beware Of Permanent Concealer

“Permanent concealer is a very new procedure, and it’s almost impossible to predict the long-term results of it. One thing we do know is that the results are very much permanent – they cannot be removed from the skin. Unlike microblading, lip blushing and other permanent treatments, the ink used for this concealer treatment is very different. It usually contains titanium dioxide, which is impossible to get rid of as laser treatments will react with the ink and make it turn black. The other known risk of permanent concealer is that any white pigment – which is needed to replicate some skin tones – rises in the skin over time and will eventually discolour, turning the colour of sour cream. The inability to remove permanent concealer (combined with the unstable white pigment and added factors such as under-eye skin sagging as we age) is why we don’t currently offer it at Tracie Giles London. It’s a treatment to be cautious of.”

Hairstroke Treatments Are The Most Anti-Ageing

“I’m often asked which permanent treatment I’d recommend for those a bit older. Everything can be tailored to you, and there’s no doubt each one comes with some powerful, anti-ageing benefits, but for those who are more mature, I recommend some natural brows. This can be done to mimic your real arches by tattooing the skin gently. It’s really complementary for our older clients and we can tattoo the hair strokes in a such a way that we build a higher brow arch – lifting this way gives a more youthful appearance.” 

If you have to spend a little more to get the best results, do it. You are altering your face and this can’t be hidden or changed easily, so make sure you choose the best.

Semi-Permanent Make-Up Can Be Used To Disguise Issues

“Semi-permanent treatments are bespoke, so they’re designed to work with your facial features and suit your unique style. They can be used to disguise any scarring or pigmentation for smoother-looking skin. The mental health aspect of these treatments cannot be underestimated – especially after the last year.”

Procedures Are In Three Stages 

“If you decide to opt for permanent make-up, there are three main stages to be aware of: the consultation and pre-drawing stage; then the actual tattooing treatment; and finally a retouch. At the consultation stage, our expert artists will complete an in-depth facial analysis where we take your unique facial measurements and analyse your skin tone and type. After this, we will discuss with you what your beauty goals are and offer our advice on making them a reality. For the final step of the consultation, we will draw the brows, eyeliner or lip blush using conventional make-up to give you an idea of shape and style. Once you’re happy, we will begin to tattoo.” 

There’s Minimal Pain

“Semi-permanent make-up is a non-invasive treatment. Most clients don’t experience any pain as we apply a numbing gel before and during the treatment to minimise any discomfort. Any pain definitely isn’t enough to stop clients returning for retouches or further treatment. What is worth noting is the healing period post-treatment. This will be roughly two weeks and during this time you should avoid getting the area wet (outside of the aftercare cleansing protocol), direct sunlight, strenuous exercise, and wearing conventional make-up and facials.”

Results Last A Long Time

“How long results last depends on the individual client. It’s determined by factors including your lifestyle, and the technique and pigments your artist has used. As a general rule, results last two to three years and can be maintained indefinitely with regular retouches. At Tracie Giles London, we offer discounted annual retouches for clients wanting to keep their pigment fresh. Although the treatment is an investment, chances are you will end up buying conventional make-up less, so you may see long-term savings as a result.”

It’s Suitable For Most

“Semi-permanent make-up treatments are for everyone. The only thing to keep in mind is different people may be better suited to different techniques or procedures. For instance, oily skin may not be suitable for microblading, and darker skin tones may not be suitable for all lip blush treatments. However, before you even get that far, an expert will be able to work with you on what you want and how you can achieve it best. The idea is that results can be completely tailored to you – they can be as subtle or as dramatic as you like. It’s incredibly versatile.” 

Interested? Here Are 3 Of The Best Practitioners…

  1. Tracie Giles

  2. Karen Betts

  3. Suzanne Martin at The Lanesborough Club & Spa

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