8 Maternity Fashion Brands We Love

8 Maternity Fashion Brands We Love

Maternity wear has come a long way in recent years. To help you narrow the search, here are some the best brands to take you through your pregnancy in style.


Designed as an extension of the brand’s main collection, there’s no compromising on style with these maternity clothes. With new designs landing in store and online every week, favourites include jeans with ‘over the bump’ and ‘under the bump’ adaptations, print dresses and long line blouses designed with bump flattering details. Available in sizes 6-18, there’s something for everyone, too. 

Visit Topshop.com


The Gap Maternity range offers an impressive selection to cover all your pregnancy wardrobe needs – think denim, sleepwear, underwear, activewear and loungewear. Designed with comfort and style in mind, favourites include the Maternity Forever Favourite Tank Top and the Maternity Full Panel Favourite Jeggings, neither of which you’ll ever want to take off – even after baby is born. 

Visit Gap.co.uk


When pregnant in 2010, HATCH’s founder Ariane Goldman noticed a gap in the maternity market for a brand which made women feel chic and beautiful, and taught them to embrace their changing bodies. After launching the brand in 2011, it’s since gone from strength to strength, with a range of failsafe wardrobe staples – think boyfriend shirts, dungarees and smock dresses – to take you through your pregnancy and beyond.  

Visit HatchCollection.com


Looking for an inexpensive and easy to access range of maternity clothes? The range at ASOS is hard to beat. With everything from organic cotton t-shirts, to full-length occasion wear, it’s the ultimate online destination for expectant mamas. With nursing options available designed for once the baby is here, the brand has those postpartum months covered, too.

Visit ASOS.com


A high street favourite, H&M’s maternity range is exactly you would expect: good quality pieces at purse-friendly prices. Every season the brand launches new range of easy-to-wear dresses, cute knits and blouses, casual and smart trousers, and lovely loungewear – with plenty of stylish accessories to complete the look. 

Visit HM.com


Worn by everyone from Anne Hathaway to the Duchess of Cambridge, Seraphine has long been a celebrity favourite since its launch in 2002. Including everything from cotton soft underwear to fabulous silk dresses – and all designed to evolve with your changing body throughout pregnancy – a particular favourite from the collection is the baby-wearing parka, which has an extendable panel, so you can wear your coat around your baby carrier. 

Visit Seraphine.com


Founded in 2003, Isabella Oliver has dressed more than a million expectant women around the world, including celebrities like Jessica Alba, Kate Hudson,  Beyoncé and more. As champions of ‘slow fashion’, they produce high quality, long-lasting maternity clothes which can then be re-sold through their pre-loved initiative. They also offer a rental scheme, which is great if you’re looking for something extra special to wear. 

Visit UK.IsabellaOliver.com


In 1996, when Ripe was set up by two friends in Melbourne, Australia as a mail order catalogue, they had no idea how far the business would come. Today, the brand is sold across the globe, with women everywhere gravitating towards the feminine, laidback silhouettes. The company’s mantra is to “celebrate and embrace your body, through pregnancy, nursing and beyond” – consider us on board.  

Visit RipeMaternity.com

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