Ilouity Is The Comfortable & Stylish Scandi Maternity Brand You Need To Know
Ilouity Is The Comfortable & Stylish Scandi Maternity Brand You Need To Know
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Ilouity Is The Comfortable & Stylish Scandi Maternity Brand You Need To Know

Just because you’re pregnant, there’s no need to compromise on style – Ilouity offers thoughtfully designed pieces for every stage of the journey, pregnancy, postpartum and motherhood. Here’s what you need to know about the Swedish label – plus, our favourite pieces from the collection…

Created in partnership with Ilouity

Created in partnership with Ilouity

ABOUT THE BRAND

Ilouity was founded by Fanny Herngren Rosén and Asli Tunhammar, two friends in the midst of their careers in tech and photography, who bonded over the lack of well-fitting jeans during pregnancy and beyond. Frustrated by the thought of compromising on their personal styles, they created a brand that combines comfort, support and clean Scandinavian design. With close attention to detail, Ilouity’s jeans are crafted from a heavyweight cotton, rayon and elastane blend, designed to adapt to womens’ changing bodies. What started with denim has now expanded into other essential maternity and post-partum pieces, with leggings and nursing wear forming the foundations of the maternity wardrobe.

Denim

The brand’s denim is designed to offer the perfect balance of style and comfort. With a focus on fit, the soft, elasticated waistband provides gentle support throughout pregnancy.

TROUSERS

Designed with working mothers in mind, these tailored trousers have a relaxed straight fit and extra long length, plus they've been crafted from a wool blend with slight stretch.

TOPS

Ribbed tank tops and long-sleeved tees are all about effortless comfort and versatile style. The perfect foundations for layering, they’ll work with everything in your wardrobe.

 

LEGGINGS

These leggings are the ultimate in comfort and stretch. Designed to support and move with your body, they’re a maternity must-have for both lounging and layering.

BRAS

These bras have a cross-back function for maximum versatility and comfort – plus, they fit perfectly under the Ilouity nursing tank tops.

Shop now at ILOUITY.COM

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