In The Know: Cool Things For Parents & Kids
The Tenth
Is your due date in the New Year? You’ll want to have The Tenth Wellness on your radar. Launching in January 2025 at the Mandarin Oriental, it’s the UK’s first luxury postpartum retreat, designed to pamper both mother and baby. Offering an all-inclusive experience that focuses on rest, recovery and support, it redefines postpartum care for the modern woman. Led by top London doctors and experts, it offers tailored recovery plans, including belly binding, lactation support, massages and mental health care. With 24/7 baby care, workshops for new parents and specialist support for fathers, it’s the ultimate luxury escape for easing into motherhood – plus, there’s access to the hotel’s world-class spa and gourmet meals.
Visit TenthWellness.com
Shrimps Baby & Kidswear
Luxe retailer Shrimps has just launched its AW24 childrenswear collection, designed to keep little ones stylishly snug this season. The line-up features cable-knit and embroidered cardigans adorned with florals and pompoms, co-ordinating bonnets, Christmas stockings and baby blankets. Our top pick? The shearling baby booties. With colour combinations ranging from playful to classic and sizing options from newborn to age five, this collection has something for every tiny trendsetter.
Visit Shrimps.com
The Fourth
The Fourth is London’s first postnatal concierge, which aims to provide comprehensive support for women and families throughout the fourth trimester. It was founded by Lauren Abigail who, after her partner had to return to work just two weeks after her C-section, was left thinking about how better to support women post-birth. To ease the post-pregnancy transition, it provides a selection of curated packages and bespoke services developed by an expert team. It’s not one-size-fits-all; each of the packages can be tailored to meet the parent’s unique needs. Its network of specialists offers decades of experience across all bases, including ObGyns, GPs, midwives, lactation consultants, massage therapists, reflexologists, nutritionists and more.
Visit TheFourth.uk
Baby & Me At Samya Studios
Every Tuesday, this luxe Islington studio invites new mothers to bring along their little ones for a postnatal gentle and restorative yoga class. It aims to help mums connect with their body through movement, especially after transitioning from pregnancy and birth to raising a newborn. The studio is fully accommodating – you can freely feed, change and rest with your baby in a completely supportive environment. It also allows attendees to connect with like-minded new mums, too.
Visit SamyaStudios.com
Lovevery Play Kits
Recognising the need to provide parents with resources to support their children's development, Lovevery is a stage-based toy company dedicated to offering products and information to foster developmental experiences for new babies and families. Lovevery's Play Kits provide toys, activities and expert guidance to empower parents and support them throughout their parenting journey, ensuring that they meet their little ones' needs at every stage of development. We like the look of the Explorer Kit, which focuses on gravity, balance and coordination.
Visit Lovevery.co.uk
More Joy Campaign
Think of the Peanut app as swipe-to-find dating app but for mothers or mums-to-be to find friendships. The platform is a vibrant, safe space connecting over three million like-minded women to share experiences on fertility, pregnancy, menopause and motherhood. The app recently launched its More Joy campaign, highlighting motherhood's little happy moments while recognising its nuances. Through its videos, ‘zine and social media hashtag, the More Joy campaign aims to celebrate and share the other part of motherhood: the connection, fulfilment and unfiltered joy of having a child.
Visit MoreJoyMotherhood.com
Ready Eddie Go
Released last month, Ready Eddie Go is a series of children’s books by author Nikki Saunders developed from the animated TV show of the same name. The books take the young reader through day-to-day experiences that an autistic child may find challenging and provides gentle support strategies to help them find ways to cope. Nikki created the concept when she was looking to support her autistic son Tyler and found nothing vibrant and positive in the bookstore – so she made her own. The series includes Eddie’s New Haircut, Boardgame, The Birthday Party and more, all designed to help children and their guardians – neurodivergent or not – support those who see the world a little differently.
Visit WorldOfBooks.com
Jesse’s House
Family club brand Little Houses Group recently opened its second house and nursery in Parsons Green. The new spot will offer parents and kids the same services at its sister property Jaego’s House. Facilities include a jungle gym, soft play, crèche and kids’ club – as well as a co-working space for adults, an indoor and outdoor pool, a lounge and a fitness studio offering reformer Pilates classes. There is also an on-site café and restaurant.
Visit JessesHouse.co.uk
GAP X Paddington
To celebrate the return of the beloved bear, GAP has collaborated with Paddington on a 19-piece collection of childrenswear for newborns up to five years old. Drawing on the nostalgic whimsy of the film, the pieces – graphic tees, baby all-in-ones, outerwear and sweatshirts – come in a palette of red, white and blue and feature intricate embroidery of London landmarks. Of course, the collection includes a blue duffle coat with brown toggles, just like Paddington’s.
Visit GAP.co.uk
The JJ Club
Using the adage ‘it takes a village’ as its ethos, The JJ Club is a new family members’ club for southwest London parents. It’s a virtual platform offering group members access to events, curated content and exclusive brand partner benefits from the likes of Dreem Distillery, Millie & Maisie, Reformer Collective and Michelin-starred restaurants Chez Bruce and La Trompette. Members also have access to The JJ Club’s ‘Little Black Book’ of local and nationwide experts and services – tutors, nannies, dog walkers, psychologists and interior designers – all recommended by the club’s founding team. It is primarily online for now, but there are plans to open a flagship physical hub in 2025. Membership costs £15 per month.
Visit TheJJClub.co.uk
Annabel Karmel Baking Kits
Craft & Crumb has teamed up with much-loved children’s cookery author Annabel Karmel to whip up a range of bake and craft kits. Perfect for keeping kids entertained over the festive break, these fun kits span Annabel’s favourite bakes, from teddy bear biscuits to festive Rudolph gingerbreads. Each kit includes all the dry ingredients needed for tasty treats, and once the bakes are in the oven, there’s a make-and-decorate craft activity to keep little bakers busy.
Visit CraftAndCrumb.com
Trotters
This kind of weather calls for cashmere, and the new autumn/winter Trotters range is perfect for keeping little ones cosy and warm. Suitable for newborns and babies alike, the new collection includes some sweet cashmere cardigan sets – with hedgehog, rabbits and lion motifs – as well as some pastel and neutral-toned rompers.
Visit Trotters.co.uk
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