In the Know: Cool Things For Parents & Kids
PEANUT X TOMMEE TIPPEE
If you’ve never heard the word matrescence, you’re not alone – and that’s exactly what Peanut and Tommee Tippee want to change. The two brands have launched a powerful global campaign calling for the term, which describes the physical, emotional and psychological transition into motherhood, to finally be recognised in major dictionaries. Despite being coined more than 50 years ago, the word still isn’t widely recognised – something Peanut founder Michelle Kennedy believes leaves many women navigating one of life’s biggest identity shifts without the language to describe it. The campaign has already sparked millions of online impressions, celebrity support and a surge in searches for the term, with thousands signing a petition to make matrescence official.
Visit Peanut-App.io
RAYRO
If you’re into skincare, you’ll probably already know BYBI – the cult British beauty brand loved for its sustainable formulas and glow-giving heroes. Now, the team behind it is turning its attention to children with Rayro, a playful new personal care brand designed to make everyday routines easier for parents and more fun for kids, with refillable packaging and gentle, thoughtfully formulated ingredients. We have our eye on the calming Sleep Stick – a magnesium and lavender balm to help ease kids into bedtime – and the Sniffle Stick, a soothing eucalyptus blend for stuffy noses.
Visit HeyRayro.com
LIEWOOD
We’ve always loved Liewood for its effortlessly cool Scandi aesthetic, and the brand’s latest summer drop proves children’s outdoor toys don’t have to be loud or garish to be fun. One standout already doing the rounds on Instagram is its minimalist water table – a garden essential that somehow manages to look stylish while still delivering hours of entertainment. Elsewhere, the Saul Sandpit brings the same design-led approach to classic garden play, while silicone beach sets, stacking buckets and pool toys come in Liewood’s signature muted palette.
Visit Liewood.com
FAMILY BY CLAUDINE BOULSTRIDGE
If you love Ottolenghi’s bold, flavour-filled cooking but find it hard to translate that style into everyday family meals, this new cookbook is worth knowing about. Family is the debut from British-French chef Claudine Boulstridge – a longtime Ottolenghi recipe tester and mother of three – who has made it her mission to bring the same vibrant, ingredient-led approach to food that works for both adults and children. The result is a collection of colourful, flavour-forward dishes that are surprisingly achievable for busy households. Think coconut cod with zesty lime noodles, melt-in-your-mouth meatballs in creamy tomato sauce and pulled chicken buns, alongside fun, kid-friendly favourites like mini crustless quiches, rainbow sandwiches and chocolate fridge cake.
Visit Amazon.co.uk
LITTLE BRUSHIES
If brushing a baby or toddler’s teeth feels like a daily negotiation, Little Brushies is a clever solution worth knowing about. Created by dentists, its Brushi Bear toothbrush has been designed to make early oral care both effective and engaging, helping parents establish healthy habits from the start. The playful bear-shaped handle is ergonomically designed for both parents and little hands learning to brush independently, while soft medical-grade silicone bristles are gentle on sensitive gums. There’s also a built-in, two-minute nursery rhyme to encourage proper brushing time, plus light-up progress indicators that give children visual feedback as they go.
Visit LittleBrushies.com
MINI COMMITTEE
If managing your child’s wardrobe feels like more effort than it should, Mini Committee offers a smart solution. The styling service creates capsule wardrobes for children aged one to eight, curating an edit of pieces that all work together – meaning fewer clothes, less decision-making and outfits that are easy to pull together. Parents can choose from a range of services depending on what they need: The Mini for a quick seasonal refresh, The Capsule for a complete wardrobe edit, or The Reset for tackling an overflowing wardrobe and starting again. After a short consultation about your child, lifestyle and budget, Mini Committee curates a personalised selection of pieces designed to mix and match effortlessly.
Visit MiniCommittee.com
MODU
For parents looking for toys that keep little ones active – without filling the house with plastic clutter – meet Danish brand MODU. Its modular play system uses lightweight foam blocks and connectors that children can combine in different ways, building everything from ride-on cars and rocking horses to balance boards, scooters and mini obstacle courses. Designed for open-ended play, the sets evolve as children grow, starting with simple builds for toddlers and becoming more inventive as their confidence develops. The soft shapes and muted colours also mean they blend far more easily into a living space than most toys – a win for both kids and parents.
Visit ModuToy.com
ROOMIX
Navigating the move from cot to ‘big bed’ can feel like a significant milestone, which is where Roomix comes in. The brand specialises in thoughtfully designed transition beds that grow with your child, making the shift feel far less daunting for both parents and little ones. Available in five sizes – from a compact toddler bed all the way up to a UK double – the beds are designed to adapt as families need them to. Each one can be customised with left, right or centre safety barriers, raised legs and optional soft-close under-bed drawers. For rooms with a little more space, the brand’s house beds add a playful touch, doubling as both a cosy sleep space and an imaginative den.
Visit Roomix.com
FINAL DATES
Many mums-to-be will have heard the advice about eating dates in the final weeks of pregnancy, thanks to research suggesting they may help support labour by encouraging the natural release of oxytocin. Final Dates takes that long-standing tradition and turns it into something far more indulgent – handmade chocolate date truffles crafted in London specifically for expectant mums. Each truffle is made with organic Medjool dates and rich vegan dark chocolate, creating a snack that feels both nourishing and decadent. Free from refined sugar, palm oil and additives, they offer a convenient way to incorporate dates into those final weeks of pregnancy – and make a thoughtful alternative to the usual baby-shower gifts.
Visit FinalDates.co.uk
LEAVING THE LADDER DOWN
Longtime Vogue editor Dolly Jones has spent years watching how women build careers – and in Leaving The Ladder Down she brings those insights together in a thoughtful, refreshingly honest book about ambition and the importance of supporting other women along the way. Blending her own experiences in fashion media with conversations and stories from women across different industries, Dolly explores everything from mentorship and confidence to workplace culture and the realities of balancing professional ambition with family life. Along the way, she shares practical insights on building supportive networks, navigating career transitions and helping the next generation of women succeed.
Visit Amazon.co.uk
THE FOURTH
While there’s plenty of focus on pregnancy and birth, the weeks that follow are often when new mothers need the most support. That’s the thinking behind The Fourth, London’s first postnatal concierge service dedicated entirely to the so-called fourth trimester – bringing expert care and practical help directly into your home. The service connects families with specialists including postnatal doulas who can help with everything from breastfeeding support and baby massage to simply holding the baby while you rest. There are also restorative treatments like reflexology to help ease common postpartum discomforts, alongside nourishing, Ayurvedic-inspired meals prepared by a nutritionist and delivered to your door. With a range of packages – as well as bespoke support tailored to each family – it’s a thoughtful way to ensure mothers are properly cared for in those early weeks.
Visit TheFourth.uk
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