In The Know: Cool Things For Parents & Kids
SMOOSH
If you’re in the market for baby skincare that feels more considered than the usual pharmacy aisle offering, Smoosh is the name to know. Founded by two friends with serious beauty and baby brand credentials, Smoosh was born out of a relatable frustration – plenty of products were either clinically sound or nicely designed, but rarely both. Their answer is a tightly edited range that delivers on efficacy while still feeling modern. The formulas are fragrance-free and packed with naturally derived ingredients like oat, aloe vera and shea butter – designed to soothe and support delicate skin without overcomplicating things. Everything is dermatologically and paediatrician tested, and 10% of profits go towards maternal and infant welfare initiatives.
Visit Smoosh-Baby.com
HIYA
If you’ve ever looked at the sugar content in children’s vitamins, you’ll know it’s not ideal. Hiya is the brand looking to change that – and its UK launch couldn’t feel timelier. Already a runaway success in the US, Hiya was founded by two dads who wanted to strip the category back and start again. The result is a range of chewable vitamins, greens powders and probiotics that skip the gummy format entirely. No added sugar or artificial extras, just carefully formulated ingredients designed to support growing bodies. The subscription model keeps things simple, while the refillable bottles – complete with collectable stickers – make the experience fun for kids.
Visit HiyaHealth.com
SUKI SWIM
For elevated swimwear, look to Suki Swim. Designed in New Zealand, the brand blends beautifully soft fabrics with hand-painted prints that feel fresh and playful. The pieces are made to be worn all day – whether that’s in the sea, by the pool or running around on the beach – so comfort is key. Think buttery-soft materials, gentle linings and UPF50+ protection. The boys’ styles also incorporate recycled fibres, adding a more conscious edge. Produced in small batches, these are the pieces you won’t see everywhere – ideal if you’re after something that feels a little more special for summer.
Visit SukiSwimClub.com
Kidywolf
Founded by two Belgian dads, KIDYWOLF is rooted in the idea that play can be both creative and calming. The range is thoughtfully put together, with a focus on pieces that slot easily into everyday life. The KIDYDRAW MINI, for example, is a slim, notebook-style tablet filled with traceable illustrations, giving kids a structured yet creative way to draw – and, crucially, one that doesn’t involve pens, paper or mess. For winding down, the planetarium projector is a clever addition to a bedroom setup, casting soft, moving galaxy scenes across walls and ceilings using interchangeable discs. Then for older kids, there’s the K-PRINT instant camera – a fun option that lets them take photos and print them instantly using thermal paper, meaning no ink cartridges or refills to worry about. Discover the range at Little Concepts.
Visit LittleConcepts.co.uk
Banwood
If there’s one brand that’s nailed the art of making kids’ bikes look as good as they perform, it’s Banwood. Its vintage-inspired ride-ons have become a staple among design-conscious parents, and this summer, there’s even more to love. Its classic bicycle range has expanded to include new 14” and 20” models, meaning children up to the age of ten can get in on the action. As always, it’s the details that make them feel so special – lightweight frames, cream tyres, soft seats and those signature wicker baskets, perfect for snacks and toys. Also new is the Pin & Ride basket collection. Children can customise new silicone baskets with interchangeable pins – from dinosaurs to florals – allowing them to put their own stamp on their bike.
Visit Banwood.co.uk
Pine Cliffs
Planning ahead for summer? Pine Cliffs in the Algarve continues to set the benchmark for family-friendly luxury. With its clifftop setting and impressive list of facilities, it’s designed to keep all ages entertained. Add in 12 restaurants, a renowned tennis academy and an award-winning spa, and it’s easy to see why families return year after year. New this season, the resort is dialling things up even further for younger guests. The children’s village – a sprawling, pirate-themed playground for little ones – has had an upgrade, alongside the addition of an all-new Adventure Park. Set within the resort’s pine forest, it features tree-top trails, rope crossings, climbing challenges and slides, bringing a welcome dose of adrenaline to days in the sun. There’s also a new escape room, perfect for older kids, as well as extended summer programming at the Estima Sports Football Academy, with multi-day camps running throughout the holidays.
Visit PineCliffs.com
The Little Green Sheep
When it comes to sleep, what your baby sleeps on matters – and The Little Green Sheep has built its reputation on doing things differently. Rather than relying on synthetic foams or chemical treatments, its mattresses are made using naturally breathable materials designed to regulate temperature and reduce the risk of overheating – something that’s front of mind for many parents. They’re also inherently hypoallergenic, creating a cleaner, more balanced sleep environment from day one. From Moses baskets through to junior beds, the range covers every stage, with clever designs like dual-sided mattresses that adapt as your child grows. Its range of organic cotton bedding and sleeping bags completes the set-up.
Book Of Special Days
The Book Of Special Days is a yearless keepsake journal designed to capture the moments you don’t want to forget. Instead of a traditional diary, it gives you a page for every date of the year, ready to be filled whenever something feels worth writing down – a birthday that felt particularly special or a child saying something funny. The idea comes from founder Janneke Simpson. The catalyst was a book her grandmother had kept, later continued by her mother. When Janneke went looking for one of her own, she realised nothing quite like it existed. So she created it – blending that sense of family tradition with a love of colour and pattern, complete with a cover pattern taken from a historic design from her great-great-uncle, a textile designer whose work is now held in the V&A.
Visit HouseOfJanneke.com
Atelier Lilu
If you’ve fallen down the rabbit hole of Pinterest-worthy children’s bedrooms, Atelier Lilu is a brand that brings those ideas to life – and then some. The female-led studio has its roots in Ukraine, where each piece is crafted by a team of women. Rather than off-the-shelf furniture, everything is made to order, meaning each piece is tailored to your space, your child and your aesthetic. The design team create everything from padded beds and bunk set-ups to clever built-in storage, with an aesthetic that sits somewhere between playful and polished – think curved headboards, scalloped edges, muted palettes of soft pastels and fabrics that instantly make a room feel warmer and more inviting.
Visit AtelierLilu.London
Marbra
Maternity basics are rarely exciting, but Marbra is changing that. Designed with real attention to how bodies shift during pregnancy and postpartum, its pieces are all about comfort without compromise. The Cloud Day Nursing bra is our top pick – ultra-soft, wire-free and designed to feel almost weightless, while still offering the support you need. Thoughtful details – from drop-down nursing clips to pump compatibility – make the range practical, while the breathable, butter-soft fabric feels gentle against sensitive skin.
Visit Marbra.co.uk
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