The Products That Got Me Through Pregnancy: Em Roberts

Understanding what health, wellbeing and beauty products you should and shouldn’t use during pregnancy can be a bit of a minefield – especially if it’s your first-time round. Here, soon-to-be-mother-of-two Em Roberts – @Em.Roberts.M on Instagram – shares her best finds and top tips for navigating those nine months.

All products on this page have been selected by our editorial team, however we may make commission on some products.

Pregnancy Pillow, £153 | Bbhugme

“This is the only pregnancy pillow you need. It comes in several colours and has adjustable clips so you can change up the firmness. As the bump grows, sleep really does suffer. From aches and pains to the insomnia, us mums need all the help we can get. Developed by chiropractors, it provides the support you need around your belly, lower back, pelvis, knees and ankles to ensure a five-point support system. It’s a no-brainer.”

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Lip Tint, £24 | Jones Road

“Good make-up recommendations are essential when you’re pregnant. I love Jones Road – the new brand from make-up artist Bobbi Brown. The entire line is clean, cruelty-free and free from parabens, as well as any other nasty ingredients. Its new lip tints are killer. Wear them sheer, or layer them up to make them bolder depending on what you’re in the mood for. The new summer colours will give you an instant confidence boost.”

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Tummy Rub, £35 | Mama Mio

“This is the second pregnancy that Mama Mio has seen me through. I'm hooked on so many of its products but if I had to pick a couple of favourites, it would be the Tummy Rub and the Pregnancy Boob Tube (which I admittedly discovered from Khloe Kardashian years ago). The entire range has been specifically developed for pregnant, post-partum, and breastfeeding mums so you can rest assured you’re in amazing hands.”

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Stretch Mark Oil, £19.95 | Weleda

“When I found out I was expecting again, I ordered this straight away for my growing bump. It’s a lovely a consistency and makes for such a lovely self-care moment – especially when you’re in bed. It prevents stretch marks and keeps your skin’s elasticity in check – it’s also completely natural and contains lots of hydrating ingredients, like sweet almond oil, wheatgerm oil and organic arnica – all of which are pregnancy safe.”

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Backuchiol Serum, £37.50 | Medik8

“I'm always sad to say goodbye to my retinols during pregnancy, but bakuchiol is a brilliant plant-based alternative. Even if you’re not pregnant, this serum is a great product for those who are sensitive to traditional retinols. Medik8 is one of my favourite brands and  this product promises to improve skin texture and tone, as well as target fine lines, wrinkles and reduces redness.”

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Tame It! Hair Removal Cream, £12.95 | WooWoo

“This stuff has been a godsend – especially when it becomes more difficult to shave with a growing bump. Pregnant or not, losing the razor just makes things easier in the summer months. It's also vegan and infused with soothing aloe vera and jojoba oil, making it gentle and very safe for sensitive skin types.”

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Body Moisture Crème, £50 | Beauty Pie

“Beauty Pie is another of my favourite brands – so much so, I shared my top picks from the brand with SheerLuxe before. One of my pregnancy essentials is the Body Butter. It is so luxurious and instantly boosts your mood – essential when you’re feeling flat and want a bit of a pick-me-up. The hydration is impressive, but I love the soft citrus scent best. It’s also good at giving skin that elasticity and nourishment that’s so essential during pregnancy.”

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Face & Body SPF Duo, $68 | Hatch

"It's important to be extra sun-safe during pregnancy ⁠– your skin is constantly changing because of the hormones and you are more prone to getting sunburnt, so whether I'm outside or working from home all day, I'm wearing an SPF. I love the face and body SPF50 from Hatch (you may be familiar with their amazing fashion maternity line, but they also have beauty now. As well as an amazing belly oil). This duo is completely safe for pregnancy and breastfeeding ⁠– it's also packed with nourishing skincare ingredients like niacinamide, hyaluronic acid, and squalane to hydrate your skin while providing pregnancy-safe sun protection. 

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Facial Cooling Massage Balls, £12.28 | Tommy Lambert

“These have changed my pregnancy routine for the better – especially as, this time around, I’m looking after a toddler too. In the mornings, these spheres help me wake up. I leave them in my fridge so they stay cool, then I’ll use them to massage around my eyes. They honestly feel amazing.”

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Skin Purifier, £19.95 | Clinisoothe

Snap this up if you're pregnant and have an oily t-zone area like me. This isn't something that I usually deal with, so I consulted Pamela Marshall, clinical aesthetician and founder of Mortar & Milk in London. She specialises in acne prone / oily skin and this was the first thing she recommended when I started complaining about my forehead breakouts. With seven benefits in one, it protects and purifies your skin from environmental pollutants that cause ageing, breakouts, and irritation. 

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Stay tuned for Em's podcast, The Big Move where she sits down with SL's contributing beauty editor, Georgia Day, to discuss being a working mum. From career transitions to freelance work and pregnancy go-to's, they cover everything.

For More Beauty Advice & Tips Follow @EmRoberts.M on Instagram. You Can Also Hear More From Em On Her Podcast ‘The Big Move’.

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