What It Takes To Build A Beauty Brand In 2024
Aaron Chatterley and Reena Hammer have been immersed in beauty for a long time. Along with his co-founder Richard Schiessl, Aaron launched Feel Unique in 2005 before selling it to beauty giant Sephora in 2021. Meanwhile, Reena’s parents are make-up artist Ruby Hammer and Urban Retreat founder George Hammer. Now, Aaron, Richard and Reena have teamed up to launch Indu – a brand dedicated to teens. Here, Reena and Aaron share their thoughts on what it takes to launch a beauty business in 2024, the lessons they’ve learnt and where they see things going next…
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