Introducing The Ground Breaking Diamonds That Don’t Cost The Earth

When it comes to sustainable and ethical jewellery, many people agree lab-grown diamonds are the future. Now, with its new collection of certified, coloured lab-grown diamond pieces, The Diamond Store is making fine jewellery accessible to everyone – whether you’re looking for an engagement ring or a treat for yourself. Here’s what you need to know…

Created in partnership with The Diamond Store

What You Need To Know

The Diamond Store’s new Elara collection includes a range of contemporary earrings, rings and necklaces set in white gold, gold and platinum – all featuring coloured lab-grown diamonds. Thanks to new technology, lab-grown diamonds have the exact same physical and chemical composition as coloured diamonds mined from the earth. The only difference is their origin.

Experts classify lab-grown diamonds like real diamonds, meaning they can be certified in exactly the same way as mined diamonds by assessing the ‘Four Cs’: cut, colour, clarity and carat. The Elara Collection of coloured diamonds is independently certified by the International Gemological Institute (IGI).

In the last couple of years, I have taken great interest in the GROWTH of LAB-GROWN DIAMONDS – they are, without a doubt, the future. AFFORDABLE, SUSTAINABLE and just as BEAUTIFUL as a mined diamond, if I was getting engaged now, I would absolutely choose lab grown.
Georgie Coleridge Cole

Coloured lab-grown diamonds get their colour in the same way as earth-mined diamonds. State-of-the-art technology allows scientists to replicate the environment underneath the Earth’s crust where coloured diamonds are naturally formed.

The carbon footprint of lab-grown diamonds is much smaller than the one produced by mined diamonds, making them a more responsible choice. While lab-grown diamonds are affordable, they’re also a luxury. Despite looking exactly the same as a mined version, you can also expect to get more carats for your budget.

The brand’s new Elara collection includes a range of CONTEMPORARY earrings, rings and necklaces set in white gold, gold and platinum - all featuring COLOURED LAB DIAMONDS as the heroes.

Shop now at

DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at

Fashion. Beauty. Culture. Life. Home
Delivered to your inbox, daily