The SheerLuxe Podcast

Welcome back to the SheerLuxe Middle East podcast. On this episode, Georgie Coleridge Cole is joined by Sonal Vara-Parmar, CEO of IAM Entertainment, the region's first female-led entertainment company. First, we discuss Sonal’s unique heritage and upbringing in Zambia, her transition from London to New York and finally to Dubai, where she has played a pivotal role in transforming the region into a global entertainment hub. Sonal also shares insights into her work with A-list celebrities like Beyoncé, Coldplay and Kevin Hart, and the importance of authenticity in talent management. She then takes us through the founding of IAM Entertainment and its mission to create meaningful connections through storytelling and cultural exchange. Finally, she reflects on the role of entertainment in shaping perceptions of the Middle East and fostering inclusivity.

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In this episode of SheerLuxe Conversations, Georgie Coleridge Cole is joined by four-time Olympic gold medalist Sir Ben Ainslie and entrepreneur and broadcaster Georgie Ainslie. First, they tell us about their journey as a couple – from the first meeting to the unique challenges of maintaining a relationship when one partner is away. They also share more about their career journeys, including Georgie’s early experiences as a runner to then becoming a prominent figure at Sky Sports and launching her Performance People podcast. Ben also recounts memories from his Olympic sailing career, sharing insights into the intensity of competition and the importance of innovation. Finally, the two discuss their latest venture, ainslie + ainslie, a brand that focuses on human performance and wellness.

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ainslie + ainslie | https://www.ainslieainslie.com/ 

ainslie + ainslie | @ainslieainslie | https://www.instagram.com/ainslieainslie_/ 

Ben Ainslie | https://www.instagram.com/benainslie/?hl=en 

Georgie Ainslie | https://www.instagram.com/georgieainslie/?hl=en

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In this poignant episode of our vodcast, we have the honour of speaking with Annick Lever BEM, a remarkable woman whose life story is a testament to resilience, survival and the enduring impact of the Holocaust. Annick shares her memories of her early life, the challenges she faced during the war, including the profound loss of her mother, while also reflecting on the kindness of those who helped her family. She emphasises the importance of recognising the silent majority who acted with compassion amid widespread hate, before going on to discuss her journey of self-discovery and identity, including her move to the UK, where she married and raised a family. She has since become a passionate advocate for Holocaust education, dedicating her life to ensuring that the lessons of the past are not forgotten. 

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Holocaust Educational Trust | https://www.het.org.uk/ 

Annick Lever shares her testimony in schools and colleges across the UK through the Holocaust Educational Trust’s Outreach Programme, which gives tens of thousands of young people every year the unique opportunity to hear the first-hand testimony of Holocaust survivors. The Holocaust Educational Trust works in schools, colleges, workplaces and communities across the UK, ensuring that everyone everywhere has the opportunity to learn about the Holocaust, and to understand contemporary antisemitism.

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In this episode of the SheerLuxe Middle East podcast, editor-in-chief Tamara Jabi is joined by three stylish women who are officially joining the SL ME team as contributing fashion editors: Hebah Baker, a fashion buyer with over a decade of experience working with some of the world’s most prestigious brands; Talar Bilemjian, founder of the ready-to-wear label Talar Nina; and Lamia (Lulu) Dahmash, who is known for her work as a stylist and creative consultant. Together, they chat about the pieces and trends they’re loving right now, standout moments from fashion month and the regional designers making waves. They also share the beauty treatments, homeware finds and travel plans currently on their radar – with plenty of recommendations along the way.

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