9 Pretty Underwear Brands To Know

9 Pretty Underwear Brands To Know

These days, there are plenty of brands out there offering lingerie that’s practical enough for everyday wear, yet pretty enough to feel a bit special when the occasion demands. If you’re in need of some inspiration, here are the names to know…

All products on this page have been selected by our editorial team, however we may make commission on some products.

Le Petit Trou 

Le Petit Trou’s collaboration with & Other Stories has, unsurprisingly, flown off the shelves thanks to its delicate designs and pretty details – think ruffles, tied shoulders and polka dots.

Visit Le-Petit-Trou.com

Dora Larsen

Dora Larsen’s designs are instantly recognisable by their clashing, playful colours. For lingerie that sparks joy, this is it. 

Visit DoraLarsen.com

Love Stories 

Love Stories always gets it right when it comes to impossibly pretty lingerie, that’s also comfortable to wear. Sadly, thanks to Brexit, it’s now a little more difficult to get hold of pieces in the UK, but head to NET-A-PORTER and Free People for a decent edit.

Visit LoveStoriesIntimates.com

Noelle Wolf 

While designs are classic, luxury fabrics and delicate lace are what sets Noelle Wolf’s lingerie apart. With a focus on comfort, everything not only looks great, it feels good too.

Visit NoelleWolf.com


With plenty of ditsy floral prints and ruffles, Shh’s designs have a vintage feel, juxtaposed by contemporary bralet styles. We love the brand’s tongue-in-cheek attitude, which includes sassy slogan-embroidered briefs.

Visit ShhMilano.it

Soft and Wet 

Handmade in Italy in limited quantities, Soft and Wet’s pieces are released periodically, with the next drop landing on site at the end of February. Trust us, their delicate, ruched designs are worth the wait. 

Visit SoftAnndWet.com

Lonely Lingerie 

Championing self-love and body positivity, Lonely offers a variety of bra and brief styles in a wide range of sizes and colours. Subtle corset detail adds some edge to their pretty designs.

Visit LonelyLabel.com


From bodysuits to multipack thongs, Cosabella‘s timeless, lacy designs are designed with comfort in mind. Scalloped edging and feminine embroidery ensure pieces are both pretty and practical.

Visit Cosabella.com

Yse Paris 

Channelling the laidback cool French women are so known for, Yse’s designs are undeniably pretty, yet always understated. From soft cup balconettes to lacy bralettes, the brand’s designs are perfect for everyday wear.

Visit Yse-Paris.com

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