The Underwear & Loungewear Brand We Love
The Underwear & Loungewear Brand We Love

The Underwear & Loungewear Brand We Love

Since launching in 2022, loungewear and underwear brand Peachaus has become known for its pared-back designs – and its core values of inclusivity and integrity. Now that it’s opened its first brick-and-mortar store in Covent Garden, what better time to tell you more about it and pick out a few of our favourite pieces?

Created in partnership with PEACHAUS


Peachaus was founded by Gillian Ridley Whittle, and is backed by Michael Kors CEO Cedric Wilmotte. While Gillian was living in Australia, she wondered why it was so hard to find ethical, sustainable underwear and lifestyle products that were also stylish and comfy – hence, Peachaus was born. Together, she and Cedric have built a brand that holds itself accountable – both humanly and environmentally – as it makes beautiful products. 


Peachaus offers a curated collection of thoughtfully designed bras, bralettes and knickers in a variety of styles. Plus, there’s a range of bed-to-beach-to-bar wear, including oversized shirts and embroidered sweatshirts which take their inspiration from the Aussie lifestyle. Everything is made from recycled Italian lace, low-impact cotton, bamboo and recycled polyester. All the fabrics have been carefully selected to ensure they’re breathable, comfortable and feel good on the skin.

At all stages of the manufacturing process, there are checks and balances, with the production taking place in vetted spots in Portugal and India, while high-quality suppliers are transparent at every stage of the supply chain. This integrity trickles through to the models used in the campaigns – non-airbrushed, real women who feel comfortable in their own skin.


We wanted to make clothes that ARE MADE IN THE RIGHT WAY that you can really live in and LOVE FOR LONGER. It has taken a long time and a lot of mistakes and learnings along the way but WE ARE THRILLED TO BE OFFICIALLY LAUNCHING with an amazing brand campaign and our first shop.
Gilly, CEO & Founder of Peachaus

Plus, for the perfect sizing, the brand offers complimentary bra fits at their Covent Garden store; 55 Monmouth Street, Covent Garden, WC2H 9DG.


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