Tibi Founder Amy Smilovic Talks The Business Of Fashion, Guiding Principles & More
Tibi Founder Amy Smilovic Talks The Business Of Fashion, Guiding Principles & More
Fashion
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Tibi Founder Amy Smilovic Talks The Business Of Fashion, Guiding Principles & More

Amy Smilovic started Tibi in 1997. Over the past 30 years, she’s learnt a lot – but the last ten have been some of the most pivotal thanks to the pandemic, the rise of AI and a changing fashion industry. Her new book ‘Almost Reckless’ tells the story of a crucial inflection point for Tibi. In 2019, Amy was running a $70m business when she realised she was chasing someone else’s version of success. Here, we sat down with her to find out what happened next, how Tibi continues to thrive today and the lesson she hopes all entrepreneurs learn…
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A Fashion CEO Talks Career Lessons, Advice & More
A Fashion CEO Talks Career Lessons, Advice & More
Careers
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A Fashion CEO Talks Career Lessons, Advice & More

In the SheerLuxe Business Edition, we often speak to founders and leaders about the journeys that shaped their success. This time, we sat down with Barbara Campos, CEO of Joseph, to find out how she navigates the pressures of modern leadership while steering a heritage fashion brand through an ever-changing retail landscape. Here, she shares the lessons she’s learned, the decisions that have defined her career and what it really takes to lead with clarity and conviction.