USP: Victoriana necklines, dramatic puff sleeves and pretty pink prints.
Why we love it: With its affordable price point, impossibly girly designs and versatility (the brand’s oversized, ruffle-trimmed dresses work for every season) if you have just one new brand on your radar this year, make it Avavav. Designed in Florence with a Scandi aesthetic in mind, pair dresses with ankle boots and thick headbands for an of-the-moment look.
USP: Lamé, metallics, sequins and glitter in dark metallic shades.
Why we love it: Even if their pieces aren’t quite in your budget, Kalmanovich is the designer name to have on your radar this year. Another label propelled into the limelight thanks to the power of influencers, we’ve been seduced by their mix of glamour and femininity, with decadent velvet set to make another appearance this season.
USP: Affordable, unfussy slip dresses in beautiful packaging.
Why we love it: A new Brit label fronted by cool, French girl Monica DLV was always going to get our vote. The brand’s founders previously worked for Alex Eagle and Charlotte Olympia respectively, and set up the label after seeing four girls in the same dress at a wedding. Bias is designed to eliminate such risk, with subtle, versatile pieces that can be elevated with accessories or left alone for a contemporary, grown-up look.
USP: Modern, sophisticated and minimalistic everyday wear.
Why we love it: Consider Common Odds a high-end Cos – a slick, architecturally-inspired collection of Scandi-style separates in neutral shades. The New York label’s SS20 collection features neutral tailoring, plenty of crisp shirting and a modern take on the classic trench.
USP: Statement party pieces loved by Nina Sandbech, Lizzie Dligt et al.
Why we love it: Custom Made rose to prominence towards the end of last year thanks to its frivolous evening separates and accessories – think embellished knitwear, jewel-encrusted collars and one sell-out velvet pair of bow-adorned heels.
USP: A curated edit of cool new labels from Parisian insiders.
Why we love it: A favourite of the social media set, Le Apt’s carefully curated collection of brands and pieces nails the fashion zeitgeist – that means oversized trenches, lashings of beige and injections of snakeskin print and leather. The Paris-based brand runs a limited selection, so if you find something you like, move fast.
Sporty & Rich
USP: Luxe, 90’s inspired loungewear.
Why we love it: If you’ve been obsessing over the Diana off-duty aesthetic, look no further than Sporty & Rich. The US brand’s sweatshirts, joggers and caps have that collegiate, 90’s feel – plus plenty of tongue-in-cheek slogans that add extra, ’grammable details.
USP: Feminine, romantic pieces with a vintage feel.
Why we love it: Floral cropped cardigans, organza puff-sleeve blouses, ditsy print bombers… Tach is the ultra-feminine label with a vintage-inspired twist. When it comes to girly designs, you name it, they make it. Having won the approval of Gala Gonzalez, Sabina Socol and more, we have their dusty pink cardis and spring-like fair isles knits on our wish list.