INSIDE SL

In this episode of SheerLuxe BTS, join Charlotte and the SL team as they dash between shows, squeeze in content shoots and talk about all things fashion, beauty and the realities of a packed LFW schedule. From Friday’s highlights – including Harris Reed at Claridge’s and Topshop’s launch party – to Saturday’s shows, you’ll get a front-row look at how it all comes together. We’re also thrilled to be partnering with Porsche for Fashion Week again, as the team gets an exclusive look at the new Cayenne Electric before hopping back in the car to get to dinner, parties and everything in between.

Come behind the scenes with the SheerLuxe team as we take on one of our most exciting commercial projects to date, creating a spring/summer 2026 campaign for ALIGNE. From the first brief to the final shoot schedule, this episode follows the full process: brainstorming a mini-film concept, refining the script and figuring out how to make London look like spring… in the middle of winter. At the heart of the campaign is a story about three women, their internal monologues and those very relatable moments when everything feels like it’s going wrong. But the twist? What other people see isn’t nearly as harsh as what we tell ourselves. Expect creative debates (should she spill the coffee herself?), location logistics (café, taxi, hotel lobby) and the reality of making every second count before the light disappears. We also head to ALIGNE HQ to see the collection up close – think tailoring, outerwear and denim – and lock in the final looks. It’s big, bold and completely new for us… and we can’t wait for you to watch.

Come behind the scenes with the SheerLuxe team as we spend the day at Boots HQ – and yes, it’s as iconic (and enormous) as you’d imagine. From the campus tour to a proper deep-dive into how Boots spots trends, launches new brands and keeps wellness accessible, this BTS vlog is packed with fun moments and genuinely fascinating insight. We chat about ingredients, hype vs habits, and the “back to basics” approach to feeling good - from vitamin D and magnesium to collagen, electrolytes and more. Plus, we head into the Wellness Pavilion to discover what’s new, meet some exciting founders, and get a peek at the innovation driving Boots’ health and beauty offering. And then… the archive. Half a million items. Victorian-era history. Beauty through the decades. Honestly, we could’ve stayed all day.

In this behind-the-scenes vlog, we’re checking into Aethos London in Shoreditch for the ultimate BLUSH team sleepover – a cosy, champagne-fuelled get-together for 17 of our brilliant creators. From welcome drinks and girly dinners to matching pyjamas, fluffy slippers and some seriously impressive goody bags, this is a proper peek behind the curtain of what goes into a BLUSH event. You’ll see the chaos and calm of setting up, room tours, outfit chats, last-minute glam and plenty of laughs as the girls catch up, talk career highlights and share their goals for 2026. Expect candid conversations about content creation, dream brand collaborations, balancing work and life (babies, dogs and all), plus lots of beauty, fashion and hotel inspo along the way. Huge thanks to Aethos London for hosting us and to all the amazing brands who helped make the evening feel extra special.

In this episode of SheerLuxe Fashion BTS, join Nana, Lucia and Steph for a (very) early airport start, a quick Munich hop and a dreamy drive into Austria for peak snow-bunny energy. Expect cosy room tours, outfit breakdowns and a deep dive into Sol de Janeiro’s latest fragrance launch – Rosa Charmosa – plus plenty of iconic favourites. From welcome drinks and a festive market to schnitzel, apple strudel and “Bessie & Wessie” recaps, it’s giving wellness-meets-work-trip in the best way. There’s a gondola ride, hot chocolates on the mountain, a podcast recording with unreal snowy views, a manifestation session (naturally), and a final dinner that involves trekking through the ice by lantern… then dancing the night away.

It’s Christmas party day at SheerLuxe, and we’re taking you behind the scenes as the team gets ready for one of our favourite nights of the year. From early afternoon glam and outfit dilemmas to last-minute beauty fixes, borrowed looks from the office rail and plenty of festive chat, this video captures the build-up, the girlhood energy and the excitement before the party really begins. You’ll hear what everyone’s wearing, drinking and listening to, see how we film our social content in real time, and catch candid moments that sum up life at SL – creativity, collaboration and a lot of fun. The evening culminates in heartfelt speeches celebrating another year of growth, teamwork and the people who make SheerLuxe what it is.

Join Pip and Nana for the ultimate 48-hour Roman adventure, as they take you behind the scenes of their whirlwind Italian getaway all with a little help from the British Airways American Express® Premium Plus Card. From airport style and Avios tips to shopping, gelato and rooftop cocktails, follow along as they check into one of the city’s most beautiful hotels and explore iconic landmarks like the Spanish Steps and the Colosseum. They also indulge in pasta, seafood and limoncello – plus, Nana even squeezes in a run! Finally, they share their insider tips for seamless travel and sight-seeing.

Come behind the scenes at QVC UK with SheerLuxe for an exclusive tour of the London studios and production gallery to see how the world’s most famous live shopping channel runs 21 hours of live TV a day. We meet the broadcast team, step onto set during a Morning Style show and watch a TikTok Live in action as QVC scales social commerce. The merchandise team reveal how they spot trends, forecast sales, nurture smaller brands, and share how they built an online menopause destination from the ground up, dedicated to supporting customers. We hear stories behind iconic products and brands - plus a peek at some exclusive launches. In the Joy of Shopping podcast studio, the team share how celebrity guests (from Dannii Minogue to Vanessa Feltz) feed joy and discovery back into product. Finally, QVC UK’s CEO talks customers, authenticity and the future of live shopping.

Join Charlotte, Mia and Alex Steinherr for part three of our SheerLuxe x Volkswagen road-trip series – this time in the all-electric Volkswagen ID.7 on a perfectly crisp, blue-sky day in the Cotswolds. They start in London and head for design heaven at RH England (Aynho Park) to test sofas, swoon over statement beds and argue (lovingly) about art – before enjoying a dreamy lunch at The Bull, Charlbury and a little antique-hunting in a chocolate-box market town. Along the way, they try the ID.7’s voice-controlled panoramic roof (“Hello IDA…”) as well as heated seats, massage functions and that huge boot that makes bringing everything home dangerously easy… They also share outfit details, ring stacks and the interiors pieces they’d buy on the spot. This video is in partnership with Volkswagen UK.

Go behind the scenes with ‘The Witcher’ cast as SheerLuxe and SLMan spend the day getting ready with Royce Pierreson, Mecia Simson and more stars from Netflix’s hit fantasy series. From red-carpet prep and premiere-night rituals to candid reflections on fashion, fame, and character evolution, this exclusive episode gives you an inside look at life on set and beyond.

Join Nana Acheampong, Sapna Rao & AJ Odudu for the ultimate day out as they hit the road to Margate in style with Volkswagen’s all-electric ID.3. From coffee runs and service-station snack stops to seaside strolls and chic coastal lunches, this road trip has it all — laughter, great chat, and plenty of autumn outfit inspo along the way. Together, the group take the ID.3 for a spin to the seaside, chatting about everything from engagement stories and holiday romances to dream wedding plans, seaside nostalgia, and London life. Expect beautiful views, spontaneous detours, and a few hilarious moments that only happen on a girls’ trip…