10 Rising Beauty Influencers Worth Following

10 Rising Beauty Influencers Worth Following

Could you do with switching up your make-up but need some easy-to-replicate looks to inspire you? Instagram has it in spades. Here are some of our favourite up-and-coming beauty influencers to follow now.
By Rebecca Hull


Sydney-based Alexandra’s account is full of beauty reviews – as well as being interspersed with dreamy views and beachscapes. Putting the latest and greatest in beauty to the test, she knows what does and doesn’t work, and her advice is always honest. She often gives followers a look at what’s made it into her own routine, including the experts and treatments she loves. Her Reels are a great place to see the different products in action.


Skincare aficionadas need to have Elisa on their radar. As a trainer for Caudalie, what she doesn’t know about skin isn’t worth knowing. Her account is full of in-depth IGTVs detailing new beauty tips and tricks, as well as pretty make-up looks and skincare hacks. Her product posts are always highly informative, too.


There are endless tutorials out there claiming to show you how to do the perfect make-up look – but for many of us, time is precious. That’s why make-up artist and beauty insider Ashley Dayes started her Instagram – to simplify make-up routines. Expect to browse plenty of quick step-by-step videos to help you create different looks in seconds, including feline flicks, bold lips and smokey eyes. You’ll also pick up some great product recommendations and discover brands.


As paid social media manager for Burberry, Naomi knows a good look when she sees one. On her own feed, she shares an abundance of different ones, along with new products, beautiful ‘shelfies’ and even travel inspo. A great follow for a bit of beauty escapism.


If skincare is your thing, make sure you follow Gemma Watts. Her own site – Glow Journal – is essential reading for skincare tips and trusted advice, while her slick aesthetic makes everything easy to digest. Always ahead of the beauty curve, she knows her ingredients inside out, has a sound understanding of what your complexion needs and often runs an ‘ask the experts’ feature on her feed, allowing you to pick up key intel from some of the industry’s biggest names. 


We love how fun and playful Jael’s account is. Keen to show followers a variety of products – particularly in her Reels – she never shies away from colour either. Ideal for evening make-up inspo – but also if you’re looking to switch things up – you’ll also find additional hair tutorials and beauty news updates on there.


Nikki is known for her less-is-more approach to beauty – so when she does focus on a particular product, you know it’s worthy of attention. Everything is beautifully shot, and her product Reels and tutorials always let the product take centre stage, so followers can fully understand what different things looks and feels like. Expect a decent split between new brands and cult favourites.


Follow Nina if you want to find out about more about niche brands and learn how to use their products. There are plenty of skincare tutorials and step-by-step videos to watch, as well as make-up recommendations, how-to guides and regular sneak peeks of what’s made it into Nina’s make-up bag. A must-follow for fresh inspiration and beauty advice alike.


Rafeeka’s following continues to grow and it’s easy to see why. Her beauty tutorials and videos are so satisfying to watch – not only will you get a real sense of the product, you’ll also pick up application tips and learn to use products in ways you may not have thought about before. She’s the queen of dewy, healthy-looking skin – you’ll want to replicate all her looks and try almost everything she recommends. 


Evie is one of our favourite 'skinfluencers' to follow. With an extensive ingredient knowledge, there's little she doesn't know about what does and doesn't work, and her enviable glow proves that. Covering everything from the latest cleansers, to new, cult beauty finds, her feed is a playground for skincare addicts. We also love her relatability and no BS reviews - expect unfiltered images with before and after shots for total transparency, too.

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