5 Sustainable Beauty Brands To Support Now
ELALUZ
Make-up
Background: Founded by influencer and entrepreneur Camila Coelho, Elaluz creates luxurious products with a mindful approach. Clean and responsibly sourced, the brand has a female-led design team. Founder Camila explains: “No beauty customer shops from only one line, so I didn’t feel like I needed to create a full brand. Instead, I focused on my must-haves that I really believe in, the ones that help me bring my beauty from the inside out.”
Products: The brand’s Bronzing Stick, Illuminating Primer, Liquid Bronzer and Face Palette are top of our must-try list. Containing skin-loving ingredients like Camu Camu – which is akin to a natural vitamin C – many of the products promise to brighten skin, while protecting it at the same time. We can’t wait to try the clean, roll-on deodorant and tanning products, too.
Visit Elaluz.com
U BEAUTY
Skincare
Background: U Beauty is all about high-performance, good-for-the-planet skincare. Dismissing the idea of long, unnecessary routines through its concise offering range, the brand is also certified with the Butterfly Mark – an industry-leading qualification that highlights luxury businesses dedicated to making a positive impact on both nature and society. The long-term goal is for the brand to be zero-waste, too.
Products: Standouts include the Super Body Hydrator, which delivers lasting hydration for up to 48 hours by targeting the skin barrier. The Resurfacing Compound is just as impressive, working to brighten, tighten and resurface tired skin in just three to six days. For a lip saviour, the Plasma Lip Compound is worth a try – it promises to reshape, plump and contour in just four weeks.
Visit TheUBeauty.co.uk
NATURE OF THINGS
Body Care
Background: Nature Of Things strives to be more than just a beauty brand – in fact, it dubs itself a ‘modern wellness house’. Everything it does is rooted in nature, from the ingredients to the packaging. But don’t worry, everything is designed to deliver visible results as well.
Products: One of our favourites is the Clarifying Facial Polish, which combines the purifying action of a cleanser with the resurfacing and glow-enhancing benefits of an exfoliant. We also rate its Overnight Facial mask formulated with aloe, hemp oil, alfalfa extract and persimmon, which works to renew the skin and target the early signs of ageing.
Visit NatureOfThings.com
SIENNA NATURALS
Hair
Background: There’s a reason why celebrities like Issa Rae have given this brand their stamp of approval. Formulating products that straddle science and nature, and contain dermatologically tested, responsibly sourced ingredients, Sienna Naturals ticks all the boxes. It also focuses on treatments for textured hair – a once underrepresented area in the beauty industry.
Products: Some of our favourite products include its rich shampoo and conditioner, both of which are formulated with baobab oil and aloe leaf juice – the perfect blend for refreshing dehydrated strands. The masks, sprays and serums are just as impressive. Discover the full range by taking the brand’s online quiz to receive tailored advice about exactly which products would work best in your routine.
Visit SiennaNaturals.com
ORMAIE PARIS
Fragrances
Background: This family owned Parisian fragrance house blurs the lines between product and art by designing natural, non-synthetic fragrances. We love the distinctive sculpted wooden bottle lids and sumptuous scents.
Products: The brand’s newest fragrance ‘Tableau Parisian’ has caught our attention – designed with a unique white flower, it’s both sensual and spicy thanks to a blend of petitgrain, fresh ginger, basil and tuberose. The brand describes it as a fragrance that evokes “a certain Parisian elegance with just a touch of nonchalance”.
Visit OrmaieParis.com
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