9 Of The Best Beauty Finds On Amazon

Amazon has quickly become a go-to destination for all things beauty. It’s also a great place to find new, niche heroes. Here are ten of our favourite finds…

1. PDC Pmel Essence Mascara Base, £11.29 

A well-kept secret from Japan, PDC’s mascara base is finally available in the UK via Amazon. Though you apply it before mascara, it acts like a waterproof top coat – whatever goes on top stays put and lifted for hours. It also seals your mascara down, so you don’t get any flaking or small black bits of formula on your face come 4pm. Genius.

Available at Amazon.co.uk

2. Bestope Makeup Brush Set Professional 16 Piece, £8.99 

One of the most affordable make-up brush sets we’ve come across, it includes no fewer than 16 brushes to give you a flawless finish. Expect everything from brow spooleys to large contour and kabuki brushes. All of the tools have densely packed hairs to help seamlessly blend liquid, powder, creams or any formula you want to experiment with. The whole set is under £20 – no wonder people keep scooping it up

Available at Amazon.co.uk

3. Herstyler Argan Oil Hair Repair Serum, £9.99 

One of Amazon’s bestselling beauty products, customers say they stock up on four or five bottles at a time, so they’re never without it. Why? Made with only eight ingredients (including argan oil, aloe vera and vitamin E), it tackles a host of concerns like frizz, dry strands and lack of shine, as well as treating split ends. It gives hair a glossy finish that looks healthy and feels softer. You’ll find you can run your hands through your hair without any snagging or knots. Use a little on damp hair before styling for best results. 

Available at Amazon.co.uk

4. Yu-Be Advanced Formula Pure Hydration Cream, £12

Loaded with vitamin E, vitamin B and glycerine, this is the go-to cream for anybody with dry, flaky skin. It works all over the body and face, but is particularly good at soothing cracked heels and hard skin on your feet. There’s no added fragrance or any synthetics, so even sensitive skin reaps the benefits with no irritation.

Availabl at Amazon.co.uk

5. Isehan Kiss Me Heroine Long & Curl Mascara Waterproof Black, £12.28

The packaging is questionable, but don’t judge this book by its cover. Fans have dubbed it their ‘holy grail’ and it’s affordable, too. The unassuming Japanese mascara has achieved cult status because it can hold a curl for hours and lengthen even the most stubby, flat lashes. Plus, it’s non-smudge, with the deepest black shade for extra depth and inkiness.

Available at Amazon.co.uk 

7. Biore UV Aqua Rich Watery Essence SPF 50+, £7.37

Unlike some gloopy, heavy SPFs, Biore’s formula is lightweight, non-sticky and absorbs almost instantly, meaning make-up glides on easily. Previously only sold abroad, you can now find it on Amazon, but be quick – it sells out regularly. It’s completely sheer, so doesn’t transform your skin into a ghostly pallor, but also provides impressive SPF50 coverage. We defy you not to fall in love.

Available at Amazon.co.uk

6. Topicrem Ultra Moisturizing Sparkling Body, £12.15 

Parisian make-up artist Morgane Martini recommended this to us for the shimmery radiance it gives limbs. Previously available only in French pharmacies, it has recently been added to Amazon UK. Ideal for summer when you want a lovely, subtle sheen, it also works in winter when skin looks a bit dull and flat. It also hydrates with glycerine and mineral oils.

Available at Amazon.co.uk 

9. Tarte Shape Tape Contour Concealer, £30.50 

Setting the standard for full-coverage concealers, it’s little wonder this is one of Amazon’s beauty bestsellers. Designed to hide dark circles, hyperpigmentation and any imperfections on the skin, you can even use it as a replacement for foundation. Just be sure to blend it out, as this stuff sets fast.

Available at Amazon.co.uk

10. True Skin Natural Vitamin C Serum for Face, £22.12

With almost 10,000 positive customer reviews, this serum is highly rated, and with good reason. Loaded with hydrating hyaluronic acid and anti-inflammatory witch hazel, uneven skin doesn’t stand a chance against this potent mix. The combination of ingredients is said to be so effective, some dermatologists even buy it in bulk. Providing moisture, reducing fine lines and brightening skin – there is little it can’t do.

Available at Amazon.co.uk

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