9 Really Good British Beauty Brands
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The Facts: Hairdresser Adam Reed is behind Arkive – a carefully curated haircare range hailing from London and offering all the essentials you need to build a good routine. It’s also inclusive – everything is designed to suit all hair types and preferences, while the prices are palatable – the maximum you’ll pay for anything is £14. Available at Boots, the luxurious formulas are a joy to use, and we love the soft scents – think rhubarb, vanilla and white musk.
The Facts: Bouclème is one of the best British-born brands out there for curly, frizzy hair. Founded, created and made in the UK, all the products contain nourishing, natural ingredients like aloe vera, honey, argan and virgin coconut oil, and deliver instantly smoothing results. Though thicker hair types will certainly see the best results, anyone who wants hydrated, healthy-looking hair can give them a go. We love the Scalp Exfoliating Shampoo to revive limp strands.
The Facts: This brand is 100% plastic-free and uses only ethical and botanical ingredients. Don’t take this to mean the products are any less effective though – everything has gone through rigorous testing to ensure the best results. One of the brand’s bestsellers – the Nutrient Rich Cream Cleanser – is loved for its ability to soothe, hydrate and protect skin, while the bath salts offer instant calm and softer limbs. Like the name implies, Loopeco also aims to create a closed loop economy – meaning everything is shared, repaired, reused or recycled, to ensure zero waste.
MY BEAUTY BRAND
The Facts: MyBeautyBrand was created by Eyeko co-founder Max Leykind and former creative director of British Vogue, Robin Derrick – and it’s safe to say these two know what works when it comes to beauty and branding. With a line-up that feels completely inclusive, MyBeautyBrand’s popular range – By.Me – features more than 60 products made in some of the best labs in the UK. Plus, the high-quality, versatile formulas are designed to suit all ages and skin tones. The best part? Once you’ve finished with your make-up, you can use a prepaid return labels to recycle your empty packaging.
The Facts: Frustrated by the lack of inclusion and diversity in the beauty industry, Uoma’s mission is to correct the problem. With a full and colourful range of products offer, expect to find contouring essentials, pigment-packed lipsticks, silky foundations and glow-giving highlighters – all in a wide and impressive suits-all shade range. There’s so much to love, but we recommend the Drama Bomb Mascara for instant volume and depth, as well as the Pure Colour Lip Glosses, which have great staying power.
The Facts: Aimed at those keen to adopt a more organic and sustainable lifestyle, UK-made Plenaire takes its name from the French phrase meaning ‘in the open air,’ so it’s no surprise the formulas use only simple ingredients to treat issues including blemishes, dehydration and sensitivity. Think of the streamlined collection like a capsule wardrobe, with items designed to be mixed and matched with others in your routine. We love the playful brand ethos and aesthetic, too.
SKIN DESIGN LONDON
The Facts: Dubbed ‘transformative’ by industry insiders, Skin Design London products might be an investment, but they’re worth it if you’re serious about results. Founded by Fatma Shaheen – one of London’s top facialists – the products are designed to mimic the results of her in-clinic treatments. From serums that hydrate to creams that tackle a loss of volume and formulas that promise better glow, the edit caters to every single skincare concern. Expect to see results within weeks, including better luminosity and a firmer-looking appearance.
The Facts: Founder Micaela Nisbet and her team of UK lab technicians formulate their products using pure cold-pressed raw oils. Extracted without solvents, ingredients are optimised to provide a richer nutrient intake, while also enhancing each product’s unique scent. With everything made in East London, the ethos is provenance, people and the planet. Try the antioxidant-packed Daily Glow Facial Oil – light and silky, it wakes up the skin to reveal a fresher face – and look out for the natural body care, too, which includes a roll-on deodorant and a multipurpose balm.
The Facts: Produced in the Hampshire countryside, Wildsmith uses ingredients grown on-site at Heckfield Place as part of its biodynamic farm, including walnut, cucumber, cherry and birch. Don’t worry – they’re still balanced by science-backed ingredients such as PHAs (gentle exfoliators) and copper peptides which are known to plump and smooth. Blending efficacy and a natural approach together, the luxe textures that are so satisfying to use. We love the ceramic bottles, which are all handcrafted at one of Stoke-On-Trent’s oldest potteries.
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