9 Great Brands To Shop At The Supermarket

9 Great Brands To Shop At The Supermarket

Who doesn’t want affordable beauty that delivers? From Lidl to Sainsbury’s, supermarket shelves are now lined with skincare and make-up products that are a match for their more expensive counterparts. Here, we’ve picked nine which are worth adding to your next online order…


Available At: Asda
About: Asda’s cult Nspa range is award-winning for good reason. Brimming with skincare, bath and body products, it’s a simple, yet effective selection that does exactly what it says on the tin. Having recently expanded the line with a new anti-ageing range promising smoother, more even skin via advanced plant based technology, their Luminous Glow Serum remains a firm SL favourite. Look out for some of the clever dupes, too – including their comforting hot cloth cleanser.


Available At: Aldi
About: Aldi’s growing range offers impressive beauty dupes that don’t disappoint. From impressive copycats of Jo Malone’s candles to nourishing replicas of cult classics like Elizabeth Arden’s 8 Hour Cream, you’ll want to buy everything. Look out for the Vitamin C Hot Cloth Cleanser – laced with vitamin C, it takes away make-up while rehydrating dry skin, while also proving to be a formidable force against dark spots and dullness.


Available At: M&S
About: If you’ve not investigated M&S’ best-selling skincare range, you’re missing out. Formula is well known for its high-performing products offering quick results at a fraction of the price. In fact, the range is so popular, some even have a waitlist. Take the Ultimate Sleep Cream – it started with a waitlist of over 7,500 people, and to this day remains a best-seller, with one tub sold every hour. Each product gives a generous dose of hydration, plumps out fine lines and revives tired-looking skin – fast. 


Available At: Waitrose
About: With a host of five-star reviews, this popular range starts from just £1, with the best-selling shampoo dubbed the best cruelty-free formula by several industry experts. None of the products contain added SLS (sulphates) or parabens, making the range suitable for all skin types – especially those with heightened sensitivity. 


Available At: Waitrose
About: Unlike other natural competitors, this up and coming haircare brand is a great introduction to stripped back formulas. With hard-working ingredients, such as sweet almond and sunflower seed oils, it feels as luxe as other brands on the market, just without the parabens or silicones. What’s more, the packaging is produced using sugarcane instead of fossil fuels. Where normal plastic production releases CO2 into the environment, the harvesting and regrowth of the sugarcane works to remove CO2 entirely. A must-try.


Available At: Sainsbury’s
About: Launched by Unilever, Love Beauty and Planet is a sustainable personal-care brand that’s fun, fragrant, certified vegan and made from 100% recycled bottles. The buttery formulas feel luxe and belie their affordable price tags. Our favourites? Look out for the gentle body scrubs that thoroughly remove dead skin cells and dull patches without causing dryness.


Available At: Waitrose

About: Body care and lifestyle brand, YOPE, is another favourite. Covering everything from hand cream to shower gel, the natural, low processed ingredients and gentle formulas make them our brand of choice. Prices start from £7.99, while the whole range is vegan-friendly, free from SLS, SLES and PEG. The soaps and gels also have a neutral pH, so they won’t irritate even the most sensitive of skins. Everything smells amazing too – expect natural extracts of chamomile, aloe vera and ginger.


Available At: Ocado
About: The Coconut Oil Cleansing Balm is ideal for shifting all make-up and surface grime, and emulsifies with a little water to give a thorough and deep cleanse. As for the rest of the brand, it comes recommended by dermatologists and is formulated with 95% natural ingredients. It's also a certified member of the Leaping Bunny Programme, which means none of the products are ever tested on animals.


Available At: Sainsbury’s
About: Sainsbury’s recently upgraded their Boutique beauty line, releasing more than 100 products that are vegan-friendly, 100% cruelty-free and fully approved by the Leaping Bunny organisation. From foundations to lipsticks, there’s something for everyone, while each product comes with a range of different skincare benefits – whether you’re after nourishment, hydration or brightening effects. The best bit? Nothing costs more than £6.

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