Meet The Future Of Self-Tan
Meet The Future Of Self-Tan

Meet The Future Of Self-Tan

The latest launch from Tan-Luxe is its most innovative self-tan product yet. Created in collaboration with self-tan pioneer Paris Hilton, it's clinically proven to last a minimum of 10 days, moisturise the skin by up to 66% and develop within 4 hours - so, it's safe to say ‘The Future’ is set to change the beauty market for good. Here’s everything you need to know…

Created in partnership with TAN-LUXE


When you think of self-tan, few brands come to mind before Tan-Luxe. Known for its cult drops, the brand continues to innovate, launching products that are designed to create a flawless, streak-free glow without any pigmented chemicals. 


The Future Airbrush 360 Self-Tan Mist is a first-of-its-kind product. The brand’s fastest-developing formula, it’s an ultra-lightweight water that’s dispensed in an airless 360° mister to help you reach those hard-to-get-to areas. Plus, the scent is nothing like the tans you’ve used before. Designed by Paris herself, it contains notes of cassis, violet and white leather. 

I love how lightweight this tan is – the mist is SO HYDRATING and the colour is really natural. It's the PERFECT summer shade.
Charlotte Collins, Editor In Chief


There are three key reasons why this is different from anything else on the market…

New Triple Tan+ Technology 

Glycerin and naturally derived DHA make this formula far better for the skin than traditional self-tanning products. Plus, the blend of melanin-enhancing red algae extract and penetration enhancers helps deliver a deeper, longer-lasting but still natural-looking tan.  

Hydra-Boost Complex 

Using high-level hydrating ingredients like hyaluronic acid and other skin soothers, this complex optimises the skin’s ability to retain moisture, which is what keeps the tan looking and feeling as smooth and silky as possible. Plus, it maximises vitamin D stimulation for a brighter-looking, more energised complexion.  

Peptide Complex 

Featuring various peptides, this complex works on reducing the signs of ageing with each application, specifically by increasing collagen levels and elastin. This in turn improves the skin’s texture, while also enhancing firmness and elasticity. 


For best results, spritz this on the face and body, and massage in using the mitt that comes with the product. Because of its transparent finish, you can pop on loose clothing or sleep in white sheets without the worry of transfer. The best bit is the product reaches its maximum colour payoff around the four-hour mark, so there’s no risk of overdoing it if you do choose to leave it on overnight. 


Partnering with Paris Hilton was a no-brainer for the brand. Her knowledge of self-tan and vision for the product made her the perfect choice… 

I’ve been spray-tanning for over 20 years, and tried EVERY FORMULA ON THE MARKET – but this is A TOTAL GAME-CHANGER. I always say, “I’m not Paris when I’m pale,” so that's why I’ve partnered with Tan-Luxe to create the easiest-to-use, LONGEST-LASTING, MOST HYDRATING tan ever.
Paris Hilton

Echoing this, Tan Luxe's founder & CEO Marc Elrick explains: “For our first ever celebrity collaboration, Paris was the ideal choice. She’s always been ahead of the curve, whether that be inventing the selfie back in the early 2000s or, more recently, trailblazing in the Web3 space. To us, she is the future, and her evolution aligned so well with Tan-Luxe’s pioneering spirit.” 

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