The Natural Fragrance Brand Insiders Love

Founded by siblings Emily Cameron and Owen Mears in 2018, Ffern was inspired by the Somerset family home they grew up in and scents from a local organic herb farm – think fresh-cut hay, roses, cinnamon and cardamom. Today, Ffern has become a favourite among industry insiders. Launched as a small-batch organic-scent subscription service, all of its gender-neutral fragrances were created with expert perfumers François Robert and Elodie Durande. Four are released every year, on the equinox and solstice dates, with each one capturing a particular place, feel and season. They’re only available for three months, before being reimagined the following year.

Ffern was one of the first fragrance brands to use a subscription-based model. Working to a set list, the Ffern 'ledger' produces one bottle for every name signed up, so waste is always kept to a minimum. To join the exclusive list, simply sign up via Ffern’s website. You’ll pay £79 to receive each seasonally inspired scent, released at the equinoxes and solstices. Better still, once you join, you can have your say. You’ll be able to liaise with the Ffern team to tell them what you did and didn’t like about the scent, which will influence how they design fragrances in the future.