The DIY Beauty Brand You Need To Know About
THE HYPE
However much we kid ourselves into thinking we’re low maintenance, our habitual salon trips tell a different story. All the upkeep can be time-consuming and costly, which is where beauty disruptor Sassy Saints comes in. Intent on helping everyone feel put-together without needing to spend a fortune, it has generated quite the buzz with its at-home treatment kits.
Co-founded by best friends Roos van der Aa and Roza Hosnavi, the brand’s mission is clear: salon-grade results from the comfort of your own home. Better yet – the kits are so user friendly, they require virtually no skills or experience.
The Cost
If you’re looking to curb your spending, make this brand your go-to. In 2021, Sassy Saints launched its first big hit, the Brow Lamination Kit to recreate the full, fluffy arches loved by supermodels and influencers alike. Since then it has helped over 20,000 people save over £88m on salon expenses.
The Convenience
Pressed for time? Founders Roos and Roza were once bound by their shared frustration at balancing busy lifestyles with frequent salon visits. The formulas within each kit are all quick to apply and can be used anytime – no need to double-check the opening hours.
The Quality
The idea that your at-home manicure won’t hold up compared to the salon is enough to put off anyone from going DIY. But the testimonials for Sassy Saints’ kit are positive – both in terms of how long it lasts and how nourishing the plant oil-powered formula feels on natural nails.
The Expert Advice
For those who are new to at-home treatments, Sassy Saints is a godsend. To prevent any mishaps, it provides step-by-step video tutorials so you can follow along and get the best results. You can even book one-on-one calls with experts who’ll help you perfect your application technique.
THE STATS
- Over 200,000 happy customers
- £88 million saved for customers on salon expenses
- 25,000-strong community, where members share results and trade tips
- Over 3,000 five-star reviews on-site
THE HERO EDITS
Lash Lift Kit, £48 (Was £60)
Cost Per Treatment: £8
If your lashes are naturally poker straight or struggle to hold a curl, this is the kit for you. It contains six individual treatments, each lasting around six to eight weeks so you’re covered for nearly a year. For aftercare advice, the website’s FAQs section tells you everything you need to know, but essentially it’s a semi-permanent treatment that makes your eyes look instantly bigger and more awake.
“I’d never tried an at-home lash lift before, but Sassy Saints surpassed all my expectations. The instructions were clear and easy to follow, and I was so impressed with the results. Six weeks later, the lift is still going strong, and I’m thrilled that I don’t need to wear mascara every day. It’s the perfect pre-holiday, at-home treatment.” – Sherri Andrew, SL travel & lifestyle editor
Shop here.
Brow Lamination Kit, £48 (Was £60)
Cost Per Treatment: £8
To create the illusion of a thicker, denser brow, lamination is the treatment of the moment. If your arches are naturally sparse – or indeed if you’ve overplucked in the past – this will make a big difference. Designed to last for up to eight weeks, this formula is full of nourishing fatty acids to condition the individual hairs.
Shop here.
Nail Manicure Kit, £69
Cost Per Treatment: £2.30
Gel nails require a UV light to cure the formula but this dip dust kit air-dries within a few minutes – no lamp necessary. Layering over either natural nails or extensions, it promises a chip-free manicure, lasting at least three weeks.
Shop here.
WHAT FANS SAY
“The first time was a bit fiddly but what great results. I didn’t realise my lashes could look so good without mascara. Love it and have recommended Sassy Saints products to whoever will listen.”
“This is absolutely amazing. I have no words to describe how good this product is. My eyebrows are so stubborn that no make-up product will usually keep them in place. After I tried this kit, I was amazed by the results. I couldn’t recommend this enough – hurry up and buy this, don’t hesitate!”
“I was sceptical, but keen to try something besides gel. I have done my own nails for years now… Polish lasts a day if you’re lucky, gel ruins your nails. The Sassy Saints dip dust kit has worked so well, my first attempt was a bit thick but looked professional and has lasted three weeks. Just removed them using the tutorial and am so pleased to see my nails are safe! Really happy with results and looking forward to my next manicure.”
“I’ve had many lash perms over the last ten years, always loving the results! I was reluctant to take on the task myself but for that price I was feeling brave. I did my teenage daughter’s first and they looked AMAZING! You get better with practice and by the time I did mine, it was like when I get them done at the salon. I recommended this to everyone I saw for the next week.”
*Reviews taken from SassySaints.com
Right now, Sassy Saints is running an exclusive 20% OFF using the code SHEERLUXE20. Valid until 1st December 2024.
Shop the kits at SASSYSAINTS.COM – and follow @SASSYSAINTSOFFICIAL & @SASSYSAINTS_
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