This New Liquid Blush Is The Drop Of The Summer
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This New Liquid Blush Is The Drop Of The Summer

Known for its luxury, cruelty-free and viral products, Hourglass is one of our favourite make-up brands – and now, it’s added a new blusher to its roster. Luminous, pigmented and perfect for summer, here’s everything you need to know about the Unreal Liquid Blush, including why it deserves a place in your beauty bag.

Created in partnership with HOURGLASS

THE NEW LAUNCH

Hourglass has taken everything fans loved about its award-winning blush products – think glow, pigment and suits-all shades – and has created a new formula. Leaning into the skincare/make-up hybrid trend, the Unreal Liquid Blush hydrates, visibly plumps and firms for up to 12 hours. Ultra-pigmented, it delivers a wash of sun-kissed colour in seconds – perfect when you want to pop on something lightweight after the beach or on holiday, or even for summer in the city.

I wanted to create a liquid blush formula that provides BUILDABLE, NATURAL-LOOKING COLOUR that lasts all day. We developed this formula along with our No. 15 Blush Brush, so it has EFFORTLESS BLENDABILITY & a seamless flush of colour.
Carisa Janes, founder & president of Hourglass Cosmetics

THE FORMULA, SHADES & TEXTURE

The  Unreal Liquid Blush comes in seven ultra-blendable and flattering shades, spanning everything from pinks to berries and coral tones. As for the ingredients, the brand’s clever Unreal Lifting Complex includes hyaluronic acid and upcycled white lupin seed extract to plump and hydrate the skin for a radiant finish. This means that you won’t get an ashy or cakey look with this blusher, even when it’s applied on top of other make-up products. It’s also not a balm texture either, but rather a serum-like consistency that glides on with ease. Weightless and silky, it’s all about that natural-looking finish – but it’s buildable if you want to add a little more drama. Promising 12 hours of wear, it ticks every box. 

THE PACKAGING

The product’s clever bottle gives users the chance to extract one perfect drop – the right amount – every time. Simply give it a good shake, turn it upside down and touch the soft base dispenser to release. Since it’s super pigmented, a little goes a long way but it’s also perfectly buildable if you prefer a more dramatic look. 

THE APPLICATION 

Once you have your perfect drop, you can apply the colour directly onto your cheek using the brand’s new no.15 brush. Promising easy, quick and seamless application and blending, the luxe stippling brush is made from 100% vegan dual fibre bristles, which are perfect for creating that natural, diffused look. Plus, the slight incline means that when the brush touches your face, it hits the right part of your cheek for the ideal placement. Aim for where you’d normally apply highlighter first, before diffusing the product upward and down onto the apples of your cheek. 

THE LOOK 

To create the ultimate ‘glass skin' summer look, start with a light layer of the Hourglass Veil Hydrating Skin Tint. Follow up with the Vanish Airbrush Concealer, setting any oily areas with the Vanish Airbrush Pressed Powder. Then, apply the Unreal Liquid Blush onto the higher areas of the cheek, diffusing the product for a flushed, plump finish. You can carry the product through onto the eyelids too, before going in with a light layer of the Unlocked Mascara and a touch of the iconic Phantom Glossy Balm

THE 'UNREAL' POP UP

To celebrate the launch of the liquid blush, Hourglass has partnered with one of the most sought-after digital artists, Andrés Reisinger, to create a disruptive larger-than-life digital art installation in New York. Andrés brings his viral pink-hued aesthetic from his globally renowned 'Take Over' digital series to life. The blush pop-up and art instillation, located at 14 Prince Street, NYC, will be open to the public from 10am on July 12th - July 14th.

Visit HourglassCosmetics.com For More Information 


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