7 New Mascaras That Deliver Incredible Results

Everyone has their favourite mascara but there are plenty of new formulas out there that could tempt you into try something new. Here’s our pick of the latest crop.
By Rebecca Hull /

All products on this page have been selected by our editorial team, however we may make commission on some products.

Noir Allure All-In-One, £37 | Chanel

Best For: All-In-One

It might be the most expensive on the list, but this one is worth the investment. Promising volume, length, curl and definition all in one, the slim and flexible wand captures every lash for an even, fanned-out effect. When it comes to colour, the brand has infused this black mascara with a touch of red, to add depth to the already rich shade.

Available at: HarveyNichols.com

Limitless Lengthening, £19 | Eyeko

Best For: Lengthening

Give your lashes some extra length with this clump-free, curl-defining wonder. Available in a bold ultra-black and natural brown, it’s formulated with a clean blend of 80% natural ingredients, including oat-derived fibres and nourishing açai oil to lengthen and protect. This allows for easy application and removal – no tugging or pulling necessary – as well as longer, stronger lashes.

Available at: CultBeauty.co.uk

Pro XXL Lift Mascara, £13.49 | L'Oreal Paris

Best For: An LVL Effect

Inspired by in-salon LVL treatments (lash, volume, lift), this two-step mascara delivers impressive results, but at an affordable price. Start with the straight brush to create up to 17x more volume, then use the curved one for a curling effect. Expect smooth, clump-free application and a long-lasting, dramatic finish.

Available at: LookFantastic.com

Le 8 Hypnôse Serum-Infused Volumising Mascara, £32 | Lancôme

Best For: Conditioning & Strength

Delivering intense, sculptural volume and healthy length, this innovative product is actually powered by skincare. Containing eight strengthening amino acids to stimulate growth, lashes feel instantly stronger and fuller once it’s on. The formula also includes a conditioning dose of shea butter to condition and protect each lash, while coating them in a rich coat of colour.

Available at: LookFantastic.com

Curling & Volumizing Mascara, £26 | T. Leclerc

Best For: Volume 

One coat of this intense mascara will take your lashes to the next level. A hydrating blend of carnauba wax, castor oil and Tahitian gardenia flower extract give it a creamy texture, while the high-precision brush is designed to generously coat each lash with a deep, dark tint.

Available at: Nichebeauty.com

Limitless Lash Mascara, £22.40 | Ilia Beauty

Best For: Sensitive Skin

This clean mascara has already won several awards for its remarkable results. Buildable and flake-free, the patented dual-sided brush creates the right amount of curl and volume for an intense lift. One side uses shorter bristles to curl, and the other side has longer bristles to lift, lengthen and separate. The best bit? It contains 99% naturally derived ingredients, so it’s perfect for sensitive skin types.

Available at: Skincity.com

Mascara Volume Effet Faux Cils The Curler, £28 | YSL

Best For: Curling

If you’ve mastered length, but need some help in the curl department, this is the mascara for you. With a specially designed two-bristle wand and an impressive curling formula, it lifts, defines and separates for doll-like lashes. Even better, the wand is shaped to follow the natural arch of your lashes – coating and lifting each hair to maximise the finish.

Available at: Boots.com

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