Our Beauty Editor Shares Her Five Favourite New Mascaras
Our Beauty Editor Shares Her Five Favourite New Mascaras

Our Beauty Editor Shares Her Five Favourite New Mascaras

There are hundreds of mascaras on the market and dozens launched every year – so when one stands out to our beauty editor, you can be sure it’s worth shouting about. From subtle tints to budget gems, here are five of Becky’s favourite new launches.
By Rebecca Hull
Image: AIME

All products on this page have been selected by our editorial team, however we may make commission on some products.

Lash Tint Mascara, £14 | 19/99 Beauty

Best For: A Tinted Effect 

Thanks to its thin brush, this mascara gives lashes some subtle definition – as if they’ve just been tinted. Now it’s available in a new brown shade that only adds to the soft, natural effect. You can reach every little corner with the wand, and though the effects aren’t full-on, they still provide the perfect amount of impact. Ideal if you’re after a daytime mascara.

Available at  CultBeauty.co.uk

Lash Care Tubing Mascara, £26 | Aime

Best For: No Smudges 

Tubing mascaras are the way to go for smudge-free results. This new formula from Aime is one of the best I’ve tried in a long time. Using polymers that latch onto lashes and stay there, it instantly adds volume and length without adding too much weight. The brown-black tone is on every skin tone and extra points go to the added coconut oil, castor oil and carnauba waxes – all of which work together to moisturise lashes as you layer on the formula. Unlike some tubing mascaras, this really does come off with warm water alone.

Available at Niche-Beauty.com

Conditioning Peptide Mascara, £23 | Grande Cosmetics

Best For: Sensitive Eyes 

If you suffer with sensitivities, try this ophthalmologist-tested mascara from Grande Cosmetics. It’s one of the best for nourishing lashes and promoting better growth, while also giving them instant depth and volume. That’s all thanks to conditioning ingredients like peptides, panthenols and natural waxes. Plus, the brush is thick, but not so much that you deposit too much of the mascara in one area. The wand then glides through thanks to the silky formula for a flawless finish every time.

Available at GrandCosmetics.co.uk

Telescopic Lift Mascara, £9.74 (was £12.99) | L'Oréal Paris

Best For: Curling Lashes

This is one of my favourite mascaras from L'Oréal. The brush takes some getting used to – you need to master both sides – but once you’ve nailed the technique, you’ll love the results. The front side of the brush has tiny hooks that load the mascara onto your lashes and lift them as you brush it through, while the back side has a flatter comb to separate and define. The results are impressive for the price – think better length, inky definition and, above all, an amazing curl that lasts. A great option for anyone on a budget.

Available at Boots.com

Fetisheyes Mascara, £29 | Pat McGrath Labs

Best For: Length & Volume 

For big volume and longer-looking lashes, Pat McGrath’s new mascara has become my go-to. It’s full of hydrating peptides, so you always get a smooth, even glide. Just one coat provides an instant lift and better definition with a rich black finish that lasts – it won’t smudge or clump up by the end of your day or night. The brush is what stands out here: the bristles all vary in size to catch even the tiniest of lashes, giving a full, fluttery effect every time. Even those with short, fair or stubby lashes will notice an immediate difference.

Available at CultBeauty.co.uk

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