Product Spotlight: Giorgio Armani Luminous Silk Foundation

One bottle of Giorgio Armani’s Luminous Silk Foundation sells every 30 seconds worldwide. Designed to give a natural-looking finish, while still providing a lightweight, dewy finish that lasts, it’s the go-to base industry insiders and make-up artists swear by – no wonder it’s considered an icon in the beauty world. If you’ve not tried it yet, here’s why you should…

CREATED IN PARTNERSHIP WITH ARMANI BEAUTY

 

How It Works…

With a fine texture, slick technology and a naturally luminous finish, this silky base was once a make-up artist’s secret. Now, it’s fast become a cult item for many, thanks to its multi-tasking formula and consistent results. Maintaining the brand’s core philosophy, it enhances the skin without ever overdoing it. The use of the game-changing Micro-fil™ technique allowed Armani Beauty to create this foundation with a formula that fuses high-purity pigments with weigthless, non-opaque textures to create the same lightness and fluidity as Armani's iconic clothing. It glides over your complexion seamlessly, while the airy texture never feels suffocating or cakey – in part, thanks to added hydrating glycerine. The benefits don’t end there – it has light-reflective pigments which diffuse shine and boost radiance simultaneously.

How To Get The Most From It…

Remember, a little goes a very long way. Try using it on hotspots like the forehead, hairline and down each side of your nose, using Giorgio Armani’s Blender Brush to apply it. This will allow you to push the formula into the skin, rather than leaving it sitting on top. Use a dabbing motion to do this – it will help you to push the foundation into your skin, rather than wiping it on and off in the same movement. For more seamless results, try applying the Luminous Silk Primer first. This will even out your skin tone and provide a luminous, smooth canvas for your foundation. It’ll also ensure nothing slides down your face come 4pm.

Why Make-Up Artists Love It…

Regularly used backstage and for red carpet events, this base is loved by the experts for its longevity and radiant finish. A-list make-up artists Mary Greenwell and Leah Baines often recommend it for its ‘weightless yet tenacious formula that leaves behind an enviable glow.’ It’s also known for its impressive coverage, which looks great in pictures with zero flashback. The inclusive shade range is a huge selling point, too, as is the fact that its best-selling formula is now available as a glossy highlighter, concealer and powder, so there’s something in the range to satisfy every need.

It enhances the skin without ever overdoing it. Using Micro-fil™ technology – which is inspired by silk – it glides over your complexion seamlessly, while the airy texture never feels suffocating or cakey.

The Bottom Line… 

Available in 40 shades, it’s easy to see why this base is so popular. Not only is there something for everyone, it’s incredibly versatile, with rich coloured pigments that don’t budge or flake once applied. It’s also won countless awards over the years, with more than 2,000 five-star reviews to boot. Even better – their online ‘Find My Shade tool means it’s now easier than ever for you to find your exact colour match virtually. Just answer a few questions, and it’ll do the work for you to identify your undertones and ideal shade match.

Available at ArmaniBeauty.co.uk

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