Sephora Has Arrived In The UK: All The Details
Sephora Has Arrived In The UK: All The Details

Sephora Has Arrived In The UK: All The Details

For the first time since 2005, Sephora is back in the UK. All of those coveted brands so many of us like to stockpile on overseas trips? As of today, you can buy them online. Here’s what you need to know – including the products worth snapping up and when to expect a physical store…
By Rebecca Hull


The Background

A year ago today, Sephora acquired online retailer Feelunique in a move that marked the beginning of the end of a 17-year wait by beauty fans. Sephora launched over here in 2000, but had closed all of its stores by 2005. Now back and better than ever, the much-loved beauty retailer is taking a digital-first approach. The switch of online domains – from Feelunique to Sephora – takes place today, so you can now start shopping the unique mix of niche, classic and affordable brands that Sephora is so well known for.

The Rewards Programme

Were you a part of the Feelunique rewards programme? Don’t worry. Loyal customers will still receive £5 off for every £75 spent – plus, there will be other benefits, including discounts and the occasional free gift with purchase.



We will offer British consumers a selection of beauty that is best in class for INNOVATION, DIVERSITY and INCLUSION. The UK is home to a DYNAMIC MARKET that Sephora will aim to surprise and delight through our trademark know-how and creativity.
Chris de Lapuente, Chairman & CEO at Sephora

The Store Details

There have been endless rumours about when and where a physical Sephora store will materialise over here, with many believing it would happen in a Westfield location. For now, all we really know is that nothing will open until spring 2023, and the first outpost will be London based, with stores rolling out nationwide thereafter.



The Brands To Shop

As well as Sephora’s popular and affordable own brand – Sephora Collection – you can look forward to shopping a host of names you could previously only buy abroad. That includes Patrick Starr, Gxve (Gwen Stefani’s popular line), Ilia, Skinfix and plenty of other under-the-radar brands. You’ll also find some more recognisable products from Pat McGrath Labs, Fenty Beauty, Gisou and Rose Inc. We’re particularly excited to see what the retailer’s first advent calendar has in store…

The Exclusive Event Worth Attending

Book your space now for Sephora’s beauty event on 20th October. It’s free to attend and an opportunity for beauty lovers to get a glimpse of what’s to come, including the Sephora store and the latest brands that have launched, as well as a preview of others that will join the line-up in months to come. You can also access masterclasses and beauty talks with industry insiders.

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Visit Sheerluxe Vouchers For A Sephora Discount Code



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