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SheerLuxe Beauty Heroes: The Innovators 2026
All products on this page have been selected by our editorial team, however we may make commission on some products.
Mimétique
Everyday 50 Invisible Face Fluid
Mimétique’s sunscreen goes above and beyond. Not only does it offer broad-spectrum UVA and UVB protection, but it also actively targets existing pigmentation via exosome technology (a first in the SPF world) and a blend of peptides, brightening your skin over time. Finding an SPF you actually want to wear is key – and this fragrance-free, featherlight formula ticks all the boxes.
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Dyson
Airwrap i.d.™ Multi-Styler & Dryer
This six-in-one tool does all the hard work for you. No really – it dries, curls, waves, smooths, volumises and tames flyaways. But what sets it apart is how it automatically tailors the heat level, airflow strength and timings to suit your individual hair type. Plus, if you’re still perfecting your technique, you can pair your device with the app for follow-along styling tips.
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Clarins
Double Serum Foundation
Clarins has taken the trusted, age-defying power of its Double Serum and transformed it into a high-performing foundation that has earned our vote. The unique, hybrid formula – part serum, part base colour – blends potent plant extracts with light-boosting microcrystals, resulting in radiant, medium-to-full coverage and smoother skin over time. We’ve been inundated with complexion innovation this year, but nothing touches this.
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Ziip
Halo 2.0
There’s a reason beauty editors rave about the Ziip Halo. This toning gadget delivers tiny electrical impulses into the skin which stimulate your facial muscles, leaving you noticeably fresher and lifted. Not only does it supercharge collagen production and improve elasticity, but you can also sync it to the app to build your bespoke treatment plan. Trust us – you’ll see the difference.
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Vieve
Modern Brow Definer
Vieve’s brow pencil is all about precision. Soft and seamless, the ultra-fine 1mm tip creates realistic, hair-like strokes, while a balanced blend of oils, waxes and powders ensures controlled application. Crucially, it sets with a flexible hold, so brows stay in place without looking stiff or overdone. Available in six natural-looking shades, it’s easy to find your perfect match.
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Dr. Althea
ABC Glow Whipped Serum
Airy and satisfying, Dr Althea’s one-of-a-kind foam-powered serum melts into the skin, delivering welcome comfort and hydration. Formulated with 90% vegan collagen water, bakuchiol and allantoin, it calms irritation, boosts elasticity and replenishes moisture levels. Think of it as your shortcut to that coveted glassy effect – a godsend if your skin is dull and weathered.
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Biodance
Bio Collagen-Real Deep Mask
Not all viral products live up to the hype, but this has won us over, especially if your skin is crying out for lasting hydration. A modern K-beauty icon, MUAs swear by it for perking up dull, tired complexions thanks to its skin-plumping formula, which is full of low-molecular hyaluronic acid (that absorbs more deeply), collagen and probiotics. Expect a satisfying, quenched feeling and a glass-like finish.
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Dua By AB
Renewal Cream
Augustinus Bader is known for its cult, cellular health-driven formulas. Created with younger skin in mind, this new addition is Dua Lipa’s superstar glow, bottled. Powered by the brand’s patented TFC5 complex – a potent cocktail of peptides, proteins and antioxidants – it works to plump, strengthen and support long-term skin health, while preventing early signs of ageing.
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Danessa Myricks
Yummy Skin Blurring Balm Powder
More than just a primer, this unique formula is in a league of its own. Created by MUA Danessa Myricks, the secret lies in Upsalite – a highly porous form of magnesium carbonate – which absorbs oil and sweat to keep make-up looking fresh. It blurs pores, softens lines and helps your foundation glide on seamlessly.
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Olaplex
No.3 Plus Complete Repair Treatment
Every lazy girl’s best friend, this next-gen treatment works its magic in record time. Drawing on Olaplex’s patented bond-building technology, in just three minutes it works deep within the hair to reconnect broken bonds caused by heat, colour and chemical processing, leaving strands stronger, smoother and noticeably healthier. The ultimate low-effort fix for dry, damaged hair.
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Charlotte Tilbury
Airbrush Flawless Blur Concealer
Creamy and hardworking, Charlotte Tilbury’s concealer is your fast track to looking well-rested. Using clever powder-blur technology, it minimises texture and actually moves with your face thanks to its stretchy texture. Balancing out everything from dark circles and spots to broken capillaries, it feels unexpectedly breathable – unheard of for a full-coverage formula.
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Rhode
Glazing Milk
This cult milky toner has won everyone over. A standout in its category, it delivers that supermodel-style ‘glazed’ look while softening and soothing the skin. Powered by three types of ceramides and essential minerals, it helps replenish lipids and boost hydration levels, leaving your complexion plump and dewy. It’s also surprisingly versatile – mix a drop into your foundation for a more sheer, more skin-like base.
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Sculpted By Aimee
Cream Cushion Foundation
Full of skin-friendly ingredients including niacinamide, glycerin and flexible long-wear polymers, this Korean-inspired cushion foundation is the perfect choice for make-up minimalists. Designed to enhance rather than mask, it delivers a fresh, true-to-skin finish, while the innovative mesh system dispenses exactly the right amount of product for fuss-free application. Throw it in your bag for easy top-ups.
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Oribe
Gold Lust Restorative Night Crème
An overnight hair treatment that doesn’t require rinsing – this one shouldn’t work, but it really does. Formulated with biomimetic lupine flower peptides and a blend of reparative ingredients, it targets damage and breathes life back into dull, tired strands. Before bed, work a couple of pumps into mid-length and ends – by morning, you won’t believe how soft and silky your hair looks and feels.
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L’Oréal Paris
Telescopic Extensionist Lengthening & Curling Mascara
When it comes to affordable mascara, you’re in safe hands with L’Oréal Paris. Combining magnetic pigments with lengthening fibres, this formula works overtime to deliver a long, enviable flutter and all-day lift. For a clean, fanned-out effect, this is what we’re reaching for – it also builds easily without clumping thanks to the precise 300-bristle brush.
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Escentric Molecules
Molecule 01 + Champaca
Escentric Molecules stays true to its stripped-back DNA with its latest fragrance. Built around a single aroma molecule – Iso E Super – it adapts to your skin chemistry, while champaca adds a soft, floral creaminess with hints of jasmine and orange blossom. A winner across the board, this bright yet understated blend settles close to the skin with a subtle, woody warmth.
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Maybelline
Serum Lipstick
Proof that great make-up doesn’t require a hefty price tag, this £8.99 find has impressed us. Infused with hyaluronic acid, it combines the payoff of a traditional lipstick with the silky comfort of a balm, delivering lasting hydration and a subtle plumping effect. It glides on smoothly, giving rich, even colour with minimal effort.
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Mediheal
Collagen Ampoule Pad
For a renewed glow, this K-beauty favourite is worth trying. Pre-soaked in collagen, ceramides and milk proteins, the pads flood the skin with moisture, making you appear bouncier and more glowy. Swipe all over for an instant hydration hit, or leave on drier areas for a more targeted approach.
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Living Proof
Perfect Hair Day Advanced Clean Dry Shampoo
This is dry shampoo, but not as you know it. Whereas most simply soak up oil and leave behind tell-tale residue, this one is engineered to mimic the cleansing power of an actual wash. Fast-absorbing powders soak up oil, sweat and odour, while a clever removal system ensures it all brushes out cleanly. The result is hair that feels genuinely fresh – without a single drop of water.
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Lancôme
Rénergie C.R.x. Triple Serum Retinol
We can’t get over how gentle this serum feels. Science-backed Lancôme has created a true skincare multitasker that combines vitamin C, retinol and peptides. Housed in a tri-chamber bottle to keep ingredients stable, this silky, quick-absorbing serum works to brighten, refine texture, and deeply hydrate in one streamlined step. This is a powerful yet gentle option, suitable for the most sensitive skin.
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ghd
Speed Ionic Hair Dryer
Rather than simply cranking up the heat, ghd’s Halo airflow technology wraps hot air in a cooler outer layer, delivering impressive speed without that harsh blast of heat on the scalp. Powered by a high-performance motor, it cuts drying time and boosts shine, resulting in a smoother, gentler finish.
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Sacheu
Cheek STAY-N
Nothing perks up the face quite like blush – and Sacheu’s version actually stays put. Powered by long-lasting pigments that absorb into the skin, it creates a natural flush that won’t budge. Clever setting agents help absorb excess oil, keeping colour locked in place while maintaining a fresh, skin-like feel. With polyglutamic acid, squalane and peptides, it also delivers a welcome boost of hydration.
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Dove
No. 1 Original Refillable Anti-Perspirant Starter Kit
Moving away from single-use packaging in favour of a more considered, circular design, Dove’s new antiperspirant comes housed in a refillable case. Performance isn’t compromised – you still get up to 72 hours of sweat and odour protection. A small switch, but one that feels like a step in the right direction. Plus, it looks chic.
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Dr Dennis Gross
DermInfusions Plump & Repair Lip Treatment
Inspired by in-clinic treatments, this combines four molecular weights of hyaluronic acid with a peptide complex to deeply hydrate and visibly boost volume. Part tint, part treatment, the hybrid formula smooths texture, softens dryness and enhances your natural lips with a sheer wash of colour. Expect a gentle tingling sensation as it creates a long-lasting, fuller-looking effect.
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Currentbody
LED Red Light Therapy Face Mask Series 2
Highly rated among insiders, this LED mask combines three clinically proven wavelengths (633nm, 830nm and 1072nm), and promises results within just four weeks. Unlike clunkier models, the flexible liquid silicone design creates a seamless, second-skin fit, with the chin strap ensuring full coverage, leaving skin brighter and bouncier from every angle.
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