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SheerLuxe Beauty Icons 2025
All products on this page have been selected by our editorial team, however we may make commission on some products.
Estée Lauder
Advanced Night Repair Serum
Launched in 1982, this was the world’s first skin serum and remains one of the most popular to this day. Hyaluronic acid and peptides come together to stimulate collagen production and mitigate signs of ageing, while antioxidants protect against the dulling effects of pollution.
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Color Wow
Dream Coat Supernatural Spray
This is still one of the industry's bestselling haircare products – and frequently dubbed a ‘raincoat for your hair’. Frizz aside, it keeps hair straight and smooth, like you’ve had a great blow-dry. It also stops hair from looking or feeling flat.
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Chanel
Les Beiges Bronzing Cream
For years, this has been a cult favourite among beauty editors, make-up artists and SheerLuxe readers. Available in five shades, its thick, creamy texture melts into skin, giving it a healthy, matte finish that sculpts and defines.
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Charlotte Tilbury
Hydrating Foundation Stick
If you love a glossy skin finish, this is the base for you. It gives smooth, even coverage to unify your complexion without feeling heavy or cloying. The ideal balance between luminous and long-lasting, the stick format makes it great for blending out with fingers or a brush.
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Lisa Eldridge
True Velvet Lip Colour
We’d go as far to say as these are the best matte lipsticks on the market. Far from drying, they have a flexible, smooth formula that’s easy to work with. Layer on lightly or apply a solid swipe of vibrant colour – they’re also talc, cruelty and fragrance-free, while the 16-strong shade range means there’s something for everyone.
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Medik8
Crystal Retinal 1 Night Serum
If you’re going to invest in a retinol, Medik8 is the brand that does it best. This contains just 0.01% of retinal – which is shown to work 11 times faster than traditional retinol – so it’s great for beginners. Regular use improves the look of fine lines, pores and uneven texture, plus it boosts skin firmness within weeks.
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L'Oréal Paris
Panorama Mascara
Affordable mascaras often reign supreme. Rated for its ‘buildable’ and ‘non-clumpy’ formula, this ticks all the boxes. It has a violin-shaped brush that catches every little lash to give them a full, fluttery effect. It’s smudge-proof too, with a jet-black finish that promises inky definition.
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Tan-Luxe
The Face Drops
Full of nourishing skincare ingredients – think aloe vera, fruit oils and vitamin E – these drops help to manage the appearance of various skin conditions, while restoring a natural-looking glow. There’s no orange tinge with these either, just a natural warmth that’s customisable and fades evenly.
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Kosas
Cloud Set Setting Powder
So much more than your average setting powder, this comes in various colour-correcting tones to brighten and soften skin. Light, hydrating and smooth, it sits in place all day without any chalky feel, keeping make-up fresh and comfortable to wear. Apply it with a fluffy brush to give skin extra dimension – it works for every skin type, from oily to dry and everything in between.
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Elemis
Pro-Collagen Cleansing Balm
Deeply comforting, the Elemis Cleansing Balm needs little introduction. Its thick, buttery texture is ideal for drier, sensitive skin types, as well as those who want to remove make-up quickly in one step. Skin always feels clean, calm and soft, while the spa-like scent adds to its appeal.
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Merit
Flush Balm
The make-up antidote to a late night, Merit’s bestseller breathes life back into your complexion. Loved by the entire SL team, it melts seamlessly into the apples of the cheeks, depositing a wearable wash of colour. Foolproof and flattering.
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SkinCeuticals
C E Ferulic Serum
For 20 years, this loved-by-all antioxidant serum has reigned supreme. Combining the potent brightening effects of vitamin C with anti-inflammatory ferulic acid and hydrating vitamin E, it’s a triple threat. Non-irritating and extremely effective, it leaves your skin looking more even with a renewed radiance.
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111SKIN
Cryo De-Puffing Facial Mask
There’s a reason these always get used backstage at fashion weeks. Once removed, they leave behind a ceramic-smooth, brightened face and while worn, they feel cooling, quenching and quickly reduce inflammation. The ultimate pick-me-up, they work for all skin types – a satisfying way to spend ten to 15 minutes.
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M·A·C
Lip Pencils
A supermodel favourite, this liner has been around forever, and yet the appeal of the formula never wanes. Gliding onto the lips like a dream, it subtly enhances your natural shape with zero dragging or pulling. Available in 35 shades, including classics like ‘Whirl’, ‘Soar’ and ‘Spice’, it’s the secret to cheating a fuller pout in seconds.
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CeraVe
Facial Moisturising Lotion SPF30
Daily SPF is a must, and with CeraVe’s lightweight, quick-absorb formula, there are no excuses. Loaded with all-important ceramides, niacinamide and hyaluronic acid, it floods the skin with moisture, leaving it feeling supple and protected against harmful UV rays. A godsend for drier, sensitive types, it also won’t break the bank.
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Vieve
Skin Nova
For a celestial glow, Skin Nova is unrivalled. Thanks to light-reflecting particles, it gives your skin such a pretty, lit-from-within quality. Nourishing and non-greasy, this brilliant multi-tasker layers comfortably under your chosen base or alternatively, can be worn alone for an easy glowy boost on minimal make-up days.
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Dr David Jack
Daily Skin Trio
Created by one of London’s leading aesthetic doctors, this hardworking skincare trio eliminates the guesswork. If too many steps in your routine have left your skin feeling overwhelmed, this is your answer. Combining powerful antioxidants, quality suncare and resurfacing vitamin A, this “totally transformed” the skin of Georgie Coleridge Cole, our CEO and founder.
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Garnier
Ultimate Blends Hair Food Mask
If your hair is crying out for some TLC, this high-street hero outperforms many of its pricier counterparts. Full of nourishing vitamins, it brings neglected strands back from the brink. Whether you use it as a conditioner, mask or leave-in treatment, the result is so silky-smooth that a comb will run through your hair like a hot knife through butter.
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Kérastase
Elixir Ultime L'Huile Originale
For expensive-looking shine, we rely on Kérastase’s Elixir Ultime. Formulated with camellia oil, it deeply conditions the cuticle, leaving it looking glossy and feeling touchably softer. Almost featherlight in its consistency, it doesn’t weigh your hair down at all, while the floral scent is luxurious and inviting.
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Westman Atelier
Vital Skincare Concealer
True to its name, this holy-grail concealer is powered by a skin-friendly cocktail of peptides, hyaluronic acid, gentian root and coffee leaf extract. With an unexpectedly light, serum-like consistency, it feels weightless and breathable – usually unheard of for a medium-to-full coverage formula. Using soft-focus pigment to blur and brighten, consider this the fast-track to looking healthy and well-rested.
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Hourglass
Ambient Lighting Powder Palette
The Hourglass Ambient Lighting Palette powders are known for their flattering, diffused finish. Formulated with ultra-fine, light-reflecting particles, they add warmth, blur texture and illuminate, all in one. Whereas some powders can make you look a bit flat, these are guaranteed to make you glow.
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Hair By Sam McKnight
Cool Girl Barely There Texture Mist
Bottling hair legend Sam McKnight’s signature ‘done, undone’ look, this mist creates a cool, lived-in finish. Requiring next-to-no technical skill, it does all the hard work for you, creating lift and volume that looks easy and effortless. The ideal styling companion.
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Beauty Pie
Super Healthy Skin Nourishing Body Polish
Beauty Pie excels at creating premium formulas at affordable price points – and this polish is yet another winner. Full of omega-rich oils and fruit enzymes, it works wonders on dry, dull skin, sloughing away roughness and restoring glow. The citrusy, spa-like scent adds a hint of luxury, and we love the silky layer of oil that lingers long after you rinse it away.
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Victoria Beckham Beauty
Satin Kajal Liners
Creamy and highly pigmented, these Victoria Beckham liners really go the distance. Gliding on smoothly with a single swipe, they blend like a dream but stay locked in place all day. The shade range is thoughtfully curated, especially the metallics. We love it nestled close to the lash line and softly smoked out for subtle definition.
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ByEllie
Brow Shape
ByEllie Brow Shape has reached cult status thanks to its gravity-defying hold and affordability. It’s a brow gel – but unlike those that have come before, this one delivers salon-grade fluffiness with powerful, all-day hold. Eliminating the need for lamination, many swear off the treatment in favour of this. There’s no unsightly white and crunchy cast either.
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