The Best Day Creams Under £30

Few products play a more pivotal role in your skincare routine than a hardworking day cream, but that doesn't mean it has to break the bank – as our edit of the best proves…

All products on this page have been selected by our editorial team, however we may make commission on some products.


Nordic Hydra Intense Hydration Moisturizer, £17.52 (was £21.90) | Lumene

Ideal for all skin types, this moisture-boosting cream works to fortify the skin barrier to give your complexion a plumper, fresher appearance, while protecting it at the same time. This is thanks to a blend of hydrating hyaluronic acid, replenishing organic Nordic birch sap and pure Arctic spring water. Impressively, it promises 72 hours of continuous hydration, making it the perfect addition to your morning routine.

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Lait-Crème Concentré Multi-Purpose Moisturiser, £13.99 | Embryolisse

This is one of those products that’s often spied backstage at fashion weeks. A French pharmacy staple, one tube sells every 23 seconds. While it makes for a great, rich cream, experts love using it to prep the skin for make-up. You can also apply it on top of make-up to highlight, use it to sheer out heavy make-up in the summer, or treat and soothe irritated skin. 

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SOS Intense Moisturizing Cream, £29 | Caudalie

With a 95% natural, vegan formula, this intensely moisturising cream is ideal if you want just one product to work hard for you day and night. Great at hydrating the skin, it also reduces redness and alleviates tightness while repairing any damage caused to the skin’s barrier by external stressors. The potent formula of borage oil, organic grape water (a Caudalie classic) and polyphenols is why it feels so good on the skin.

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Hydrance Rich Hydrating Cream Moisturiser, £15.20 (was £19) | Avène

This cream is innovatively formulated to mimic the mechanism of the eye’s rehydration system. It works to keep dry skin moisturised all day. The mix of shea butter and Avène’s signature Thermal Spring Water creates a hydrating veil that protects, strengthens and fortifies the skin against external aggressors, while softening the skin and minimising the appearance of fine lines.

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Ultra Facial Cream, £28 | Kiehl's

This continues to be Kiehl’s bestselling cream for a reason. Containing olive-derived squalane and conditioning avocado oil, it nourishes dry skin and prevents water loss for maximum hydration. In fact, it’s clinically proven to boost hydration levels by 2.3 times – ideal for colder weather or anyone with slighter more mature skin.

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Intensive Hydrating Cream With Green Tea Seed, £25 | Innisfree

Korean beauty brand Innisfree is known for its gel-based masks and creams – most of which contain formulas derived from good-for-you, natural ingredients. This product is particularly lightweight and contains green tea seed oil to hydrate and perfect. Great if you’re on the oilier side, this non-greasy texture is still intensely hydrating to keep your skin plump and glowing all day.

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