This Is The Serum Supermodels Swear By

Cellular Goods is the next-generation skincare brand that aims to help people look, feel and function better. It's the first in the UK to produce skincare with CBG – a powerful, anti-inflammatory ingredient which has been shown to prevent changes in the skin that are known to accelerate the ageing process. It does this by counteracting the ageing effects of UV exposure and inflammation. On the latter, its anti-inflammatory properties are what make it so effective at calming redness, sensitivity and irritation. Another benefit? Studies show it has high antioxidant properties that are superior to those of vitamin C. 

CBG takes centre stage in the brand’s hero Rejuvenating Cannabinoid Face Serum. If you only have the budget for one item from Cellular Goods, invest in this one. Its benefits have been touted by supermodel Helena Christensen, the consistent five-star reviews more than speak for themselves. 

It's also worth noting that the brand takes a sustainable approach to ingredient production, utilising CBG produced via advanced biotechnology – this means that its supply contributes to less water use and less CO2 than nature-derived alternatives.

Designed to visibly reverse signs of skin ageing as effectively as retinol, but without the associated dryness or irritation, the serum combines science-backed CBG with Matrixyl – a revolutionary, highly researched anti-age peptide. The silky, lightweight formula boosts collagen production to minimise fine lines and enhance smoother, softer-looking skin. Regular use will also help to prevent the early signs of ageing caused by UV exposure, inflammation and urban pollution, but without the dryness or irritation you would typically associate with harsh, anti-ageing actives; it’s tolerated by everyone, which is one of the reasons it’s become so popular. In fact, up to 94% of users noticed improvements in their skin immediately after the first use.

You’ll find the Rejuvenating Cannabinoid Face Serum sits happily within your existing skincare routine. It works well with – or in place of – retinols, acids and vitamin C. For best results, we recommend applying it post-cleanse then following up with a moisturiser, like the brand’s SPF 25 Rejuvenating Day Cream. This will help seal in all the goodness and all the actives, allowing them to get to work and deliver results at a quicker rate. Because it’s so gentle, you can apply the serum both morning and night.