6 Cool New Beauty Brands To Know
@GunAnaSkincare
Gun Ana
Swedish skincare label Gun Ana was born out of a shared love for the great outdoors. Keen skiers Kajsa Regnér and Sigrid Osvald discovered the importance of year-round sun protection during a season in the French Alps, prompting them to question why SPF was largely marketed as a ‘summer holiday essential’, failing to convey the need for everyday wear. With a focus on luxurious, comfortable textures – a far cry from the sticky, greasy formulas of the past – they started developing suncare suited to those with outdoorsy lifestyles. Many of the products offer multiple benefits, like antioxidants to brighten and fatty acids to lock in moisture, as well as all-important UV protection.
Visit GUN-ANA.COM
Sarah Creal
Beauty powerhouse Sarah Creal – one of the industry’s most respected product innovators – has helped propel some now-huge names to stratospheric success. Think Tom Ford, Aerin, Bobbi Brown and, most recently, Victoria Beckham Beauty. What she doesn’t know about make-up isn’t worth knowing. Catering to the perpetually overlooked category of women aged 40 and over, the products in her own new line are designed to meet mid-life needs from crease-resistant bases to line-blurring lip treatments.
Visit SARAHCREALBEAUTY.COM
@Sarah.Creal
@TenthMuseLondon
Tenth Muse
Unexpectedly finding traditional spray fragrances hard to bear after experiencing symptoms of long Covid, Sophie Beaumont was drawn to alternative formats. Not wanting to miss out, she got hooked on solid perfume. Intent on creating quality, long-lasting scents, she founded her own label after months of development. Housed in sleek, aluminium packaging, each perfume is ideal for on the go, powered by essential oils and crafted from a skin-friendly shea butter, coconut oil and beeswax base. For those seeking something less heady and enveloping than the usual big-hitters, Tenth Muse is the brand to have on your radar.
Visit TENTHMUSELONDON.COM
Tilt
Masterminded by 21-year-old Aerin Glazer, Tilt is all about making your morning routine that little bit easier. Specialising in user-friendly, ergonomic packaging, the aim is to allow smoother, simpler make-up application for those with mobility issues. There’s also an emphasis on hypersensitivity – the non-irritating formulas are full of anti-inflammatory agents like colloidal oats and curcumin, so a safer bet if you’ve had adverse reactions in the past. If you’re looking to update your make-up bag with soft, grippy handles and fresh, ultra-wearable shades, Tint should be your first port of call.
Visit TILTBEAUTY.COM
@TiltBeauty
@RaaieSkincare
Raaie
Veteran brand strategist Katey Mandy tapped into plant power when she created skincare label Raaie. Minimalist and elegant, the pebble-shaped, refillable packaging pays tribute to the driving force behind the formulas: New Zealand’s native landscape. Harnessing the best ingredients from that part of the world, botanicals with uniquely potent antioxidant and anti-inflammatory properties compared with their overseas counterparts, the line-up is efficacious and rooted in repair. If you try one thing, go for the Morning Dew serum – your skin will appear visibly brighter.
Visit RAAIE.COM
Neuraé
Created by the minds behind French luxury label Sisley, Neuraé is one of the first brands to fully lean into the skin-brain connection. Ten years in the making, it’s guided by clinical research that looks at how cosmetics can boost how you look and feel on a cellular level. Each formula is powered by NA3 technology – a combination of three key modulators: neuro-ingredients, neuro-fragrances and neuro-textures – and designed to not only improve your complexion but offer emotional benefits. Whether you’re intrigued or still sceptical, it’s worth trying if you could do with a little more day-to-day mindfulness. We swear by The Oil for restoring dull, stressed-out skin.
Visit NEURAE.COM
@Neurae
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